Senior Product Manager, HCP NPP Marketing - Oncology

Gilead Sciences•Foster City, CA

About The Position

The Senior Product Manager, HCP NPP (Non-Personal Promotion) Marketing Oncology is a key position within the Oncology marketing team and will report to the Senior Director of HCP Marketing. This person will support brand strategy development and lead core NPP promotion for a product to support metastatic triple-negative breast cancer (mTNBC and HR+/HER2-). The successful candidate will contribute in-depth oncology marketing expertise and work closely with internal stakeholders & external partners up to senior levels.

Requirements

Experience in strategic brand development and in leading brand planning for launch products
Experience with NPP and other digital strategies, sales and regulatory policies and practices
Ability to conceive, develop and implement multi-dimensional marketing and business plans
Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Bachelor's Degree and Eight Years' Experience OR Masters' Degree and Six Years' Experience OR PhD
Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
Ability to conduct analysis and use complex analytical tools.
Have a demonstrated excellence in project management and effectively managing multiple projects/priorities.
Possess strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.
Have a demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
Strategic thinker with ability to formulate, develop and execute development strategy.
In-depth ability to conceive, develop and implement multi-dimensional marketing and business plans.
Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making is required.
Experience coordinating cross-functional teams or work groups as well as direct reports.
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials is required.
Demonstrated ability to manage budgets is required.

Nice To Haves

6+ years of experience.
Bachelor’s degree in marketing or related fields required.
Previous experience in marketing research and/or pharmaceutical sales desired.
MBA or other advanced business degree is desired.
Therapeutic Area knowledge preferred.
Direct-to-Patient Experience with Advocacy, Community and National Health systems and services are preferred.
Canada & Managed Markets

Responsibilities

Be responsible for leading and executing HCP NPP initiatives.
Develops and leads key elements of the Non-Personal Promotion (NPP) brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-
Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales.
Regularly measures the success of initiatives
Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg approval
Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning
Provides tactical and strategic input on key launch planning workstreams such as NPP segmentation and NBA (Next Best Action) orchestration
Ensures that all marketing activities are in compliance with regulatory and legal requirements
Manages the NPP marketing budget and project timelines
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.