Director, HCP NPP (Non-Personal Promotion) Marketing Oncology

Gilead Sciences•Parsippany, NJ

2d•$205,615 - $292,710•Onsite

About The Position

The Director, HCP NPP (Non-Personal Promotion) Marketing Oncology is a key position within the Oncology marketing team and will report to the Senior Director of HCP Marketing. This person will support brand strategy development and lead core NPP promotion for a product to support metastatic triple-negative breast cancer (mTNBC and HR+/HER2-). The successful candidate will contribute in-depth oncology marketing expertise and work closely with internal stakeholders & external partners up to senior levels. At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Requirements

Experience in strategic brand development and in leading brand planning for launch products
Experience with NPP and other digital strategies, sales and regulatory policies and practices
Ability to conceive, develop and implement multi-dimensional marketing and business plans
Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
Bachelor's Degree and Twelve Years' Experience OR Masters' Degree and Ten Years' Experience OR PhD and Eight Years’ Experience
A bachelor’s degree in marketing or related fields is required.
Direct-to-Patient Marketing Experience
Track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking is expected.
e-Marketing Experience
Ability to translate brand objectives into e-tactical plan.
In-depth understanding of digital media.

Nice To Haves

An MBA degree or equivalent is preferred.
An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.
A minimum of 3 years in product marketing or advertising focused on consumers or patients preferred
10+ years of experience
Prior people management experience strongly preferred.
Advanced experience with product lifecycle management is preferred.
Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas preferred.
Direct-to-Patient
Expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.
e-Marketing
Experience in developing, reporting and communicating HCP e-Marketing metrics.
Experience executing and measuring key e-Marketing tactics including websites, SEO/SEM, web-based detailing, email campaigns, podcasts and digital media.
Experience with social media a plus.
Possess excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.
Possess excellent strategic thinking skills with ability to formulate, develop and execute strategy.
Ability to translate market research findings into actionable insights and tactical plans.
Proven track record as an effective leader, coach and internal consultant with demonstrated ability to understand business requirements and turn that analysis into strategic solutions.
Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, bias for action and tangible results
Organizational skill, including ability to follow assignments through to completion (bias towards execution)
Possess excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
Have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making.
Possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans.
Have demonstrated excellence in project management and effectively managing multiple projects/priorities.
Be able to successfully perform complex budget management with an understanding of revenue forecasting.
Experience managing cross-functional teams or work groups as well as direct reports.
Successfully develop external relationships leading to brand advocacy.

Responsibilities

Leading and executing HCP NPP initiatives.
Develops and leads key elements of the Non-Personal Promotion (NPP) brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-
Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives
Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg approval
Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning
Provides tactical and strategic input on key launch planning workstreams such as NPP segmentation and NBA (Next Best Action) orchestration
Ensures that all marketing activities are in compliance with regulatory and legal requirements
Manages the NPP marketing budget and project timelines
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.