Senior Product Manager, Developer Ecosystem

Boulevard

3d•$148,000 - $221,000•Remote

About The Position

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Requirements

5+ years in product management, with significant time owning developer-facing products — APIs, developer portals, or similar
Contributed to building or scaling a developer ecosystem and have a point of view on how ecosystems grow — how to sequence partner investment, where API monetization fits into a platform strategy, and how the dynamics shift as an ecosystem matures
Have a framework for when to build in-house, when to enable third-party developers, and when a strategic partnership is the right answer — and a track record of applying it consistently under pressure
Can discuss API design, webhook architecture, and MCP without engineers translating for you
Worked in close, shared-accountability relationships with a Partnerships or BD team — collaborating on roadmap priorities, navigating co-development tradeoffs, and building the product frameworks that make partner relationships scalable
Communicate complex technical tradeoffs clearly to cross-functional stakeholders, including leadership, and can connect developer platform work to broader company priorities
Energized by ambiguity and have demonstrated examples of bringing clarity and structure to spaces that are still taking shape

Nice To Haves

Fluency with AI tools as part of your own practice — using them to accelerate discovery, sharpen tradeoff analysis, or communicate complex decisions
Experience in vertical SaaS, services-industry platforms, or multi-tenant B2B environments

Responsibilities

Define the ecosystem strategy — who we build for, where we play, and how we grow.
Influence the build-vs-partner framework: when Boulevard builds a capability as a core product feature, when we enable a third-party developer, and when a strategic partnership is the right answer.
Drive alignment with executive stakeholders on where the ecosystem goes next.
Own Boulevard's integration portfolio end-to-end — from the 1st party integrations that businesses depend on today (Shopify, QuickBooks, etc) to the developer platform and partnerships that expand what Boulevard can deliver tomorrow.
Shape how integrations create compounding value for self-care businesses, from developer onboarding to ongoing partnership.
Own Boulevard's MCP strategy — how external AI agents and systems interact with Boulevard on behalf of businesses and clients.
Define where we play, what we expose, and how we turn this into a differentiator.
Define what good looks like — developer adoption, integration usage, partner-driven revenue impact — and use those signals to continuously define and refine the vision and roadmap.