Senior Product Manager, Data Partnerships

Verve•New York, NY

11h•Hybrid

About The Position

Verve For Advertisers is a technology company that empowers brands and agencies to connect moments of discovery and drive measurable outcomes across screens. As part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. Our technology captures both what consumers do and why they do it, delivering high-fidelity audiences, insights, and activation across premium omnichannel inventory. We’re looking for a Senior Product Manager to own the strategy and execution of our data ecosystem, from external data partnerships and signal ingestion to measurement frameworks and AI-powered insights. This is a high-impact role directly responsible for revenue-driving data assets and measurement capabilities that differentiate our platform in the market.

Requirements

5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, identify, or Analytics.
Experience working with data onboarding
Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.)
Demonstrated experience defining measurement methodologies (attribution, lift testing, incrementality)
Exceptional communication, organization, and analytical skills
Strong ownership mindset with a proactive, self-driven approach to problem-solving and execution

Nice To Haves

You have an analytical mindset and solve problems using data
You have a deep understanding of how technology and data platforms work under the hood
You are comfortable with all aspects of product execution
You’re an excellent communicator
You’re curious, picky, determined, detail-oriented, and diplomatic
You’re not afraid to push for what you want
You’re fluent in Data, Measurement, Advertising, Tech, Management, and Operations – and you know how to translate between them
We’re open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.

Responsibilities

Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third-party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment
Translate data assets into scalable advertiser-facing audience, insights, and measurement products that drive revenue and platform differentiation
Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach
Define and evolve our measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation
Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities
Drive end-to-end product development from concept through launch, coordinating cross-functional teams across engineering, design, product marketing, and operations
Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption
Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment
Partner with Product Marketing and Commercial teams to define positioning, packaging, and go-to-market strategy for data-driven products
Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities