Senior Product Manager, Creative Labs

Cricut•South Jordan, UT

12h

About The Position

Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences. Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms. We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces. We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products. This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration. The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands-on with design, engineering, AI tools, research, and execution details. This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform. You should be equally comfortable: talking directly with users, shaping product strategy, defining UX flows, building rapid prototypes, working through technical implementation details, analyzing business opportunities, and making fast product tradeoff decisions.

Requirements

5+ years of product management experience
Experience building and launching consumer digital products
Strong zero-to-one product instincts
High ownership and bias toward action
Strong systems thinking and product judgment
Ability to navigate ambiguity and rapidly changing priorities
Comfortable operating across technical, creative, and business domains
Strong communication and cross-functional leadership skills
Technical fluency and comfort working closely with engineers
Curiosity about AI tools, creative technology, and emerging consumer behaviors
Highly organized, self-directed, and resourceful
Collaborative, low-ego, team-oriented mindset
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.
You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

Responsibilities

Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences
Drive product strategy, roadmap definition, prioritization, and execution
Partner closely with engineering, design, research, and leadership teams
Conduct user research and synthesize insights into product direction
Rapidly prototype and validate new product ideas using modern AI and product tools
Define user flows, product requirements, success metrics, and launch plans
Work across both business strategy and technical implementation details
Help shape monetization, marketplace, and engagement strategies
Operate with high autonomy in a fast-moving, ambiguous environment
Move quickly from concept to execution with minimal process overhead