Senior Product Manager - Ad Measurement & Reporting
About The Position
As a part of Walmart Connect’s Product team, you’ll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey. If you are motivated by complex, purposeful challenges, this role at Walmart Connect is the fit you’ve been looking for. We’re looking for a Product Manager, Ad Measurement & Reporting to help reimagine the way we empower advertisers with best-in-class omni-channel measurement and reporting platforms to drive measurement at scale and inform media optimization. You’ll sweep us off our feet if you have… You’re customer-centric in spirit and in execution You’re able to use metrics to improve performance You’re excited about solving complex challenges You’re comfortable influencing others, leading cross-functional teams, managing stakeholders, and communicating clearly You have a test and learn mentality and an agile way of working to improve your product You have knowledge in Ad Tech, Ad Measurement and Retail Media Advertising You’ll make an impact by: Driving product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts Working with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs and UX for reporting dashboards. Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new opportunities. Conduct customer research to define customer segments and identify needs to inform product roadmap. Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks Defining vision and strategies for your product family, using domain expertise , internal and external best practices, identifying market opportunities, building business cases, and approving objectives Partnering with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients Building collaborative relationships with key stakeholders by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership
Requirements
- Bachelor's degree in computer science, engineering or related field
- 5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting.
- Experience in advertising measurement ( MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.
- Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize
- Must be able and willing to think and act strategically and tactically
- Strong oral and written communication skills are crucial, proven ability to influence others internally and externally
- Test and learn mentality and an agile way of working to improve your team’s products.
Nice To Haves
- Master’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent)
- 8+ years of experience leading product teams at an Online Advertising / Ad Tech business
- Deep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferred
- Experience developing product partnerships with external partners
- Experience defining product strategy involving cross-functional stakeholders
- Masters: Business Administration
- Masters: Computer Engineering
- Masters: Computer Science
- Master’s degree in Computer Science, Engineering, Business Administration, or related area and 4 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products,
- We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.
- The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture.
Responsibilities
- Driving product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts
- Working with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs and UX for reporting dashboards.
- Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new opportunities.
- Conduct customer research to define customer segments and identify needs to inform product roadmap.
- Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks
- Defining vision and strategies for your product family, using domain expertise , internal and external best practices, identifying market opportunities, building business cases, and approving objectives
- Partnering with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients
- Building collaborative relationships with key stakeholders by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership
Benefits
- At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
- The amount you receive depends on your job classification and length of employment.
- It will meet or exceed the requirements of paid sick leave laws, where applicable.
- For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
- Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
- Tuition, books, and fees are completely paid for by Walmart.
- Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
- Benefits are subject to change and may be subject to a specific plan or program terms.
- For information about benefits and eligibility, see One.Walmart .
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
