Senior Analyst - Reporting, Measurement & Analytics
About The Position
The Middle Market Demand Generation team sits within the Managed Marketing & Prospect organization in GCS. The team is essential to the U.S. SME Sales & Marketing engine, warming and delivering high-intent leads for sales and driving acquisitions via the digital site experience. The Senior Analyst, Reporting, Measurement & Analytics will play a critical role in understanding and improving the performance of the Middle Market demand-generation engine. The role will oversee reporting and measurement across the full marketing and sales funnel, lead complex analytical deep dives to identify performance drivers and opportunities, and help evolve the team's digital measurement strategy. This role will translate data into clear insights and recommendations for senior leaders and business partners, connecting marketing activity to prospect engagement, lead generation, Sales outcomes, and business performance. The Senior Analyst will partner closely with Marketing leaders, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance.
Requirements
- Analytical rigor
- Business acumen
- Structured problem solving
- Strong executive communication
Responsibilities
- Oversee reporting and measurement across the full marketing and sales funnel.
- Lead complex analytical deep dives to identify performance drivers and opportunities.
- Help evolve the team's digital measurement strategy.
- Translate data into clear insights and recommendations for senior leaders and business partners, connecting marketing activity to prospect engagement, lead generation, Sales outcomes, and business performance.
- Partner closely with Marketing leaders, Sales, Analytics, Product, channel teams, and other cross-functional partners to establish a comprehensive and actionable view of performance.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
