Senior Product Growth Manager
About The Position
This is a product-led growth role within the go-to-market team, focused on increasing the conversion rate of accountants and bookkeepers who start the journey to becoming a Xero partner. The role involves analyzing data across all channels, identifying bottlenecks in the partner onboarding process, and designing/executing experiments to improve engagement and conversion. The goal is to turn engaged users into confident, revenue-generating partners. This includes developing segmented strategies for digital-only experiences, digital assistance, and one-to-one approaches based on partner needs. The position carries a commercial target for net new partner revenue.
Requirements
- A clear example of identifying a data-driven issue in an experience, implementing a fix, and measuring the commercial outcome.
- Proficiency in experimentation, including designing A/B tests, analyzing results, and deciding on scaling or stopping strategies.
- Strong data analysis skills, utilizing funnel analytics, behavioral signals, customer segmentation, and propensity models.
- Curiosity about customer behavior, particularly accountants and bookkeepers, to understand segment nuances for effective targeting.
- Ability to influence Product, Marketing, Sales, and Customer Success teams without formal authority.
- Organizational skills to manage long-term programs across multiple teams.
- Comfort with ambiguity and a bias for action ('Go Fast' by shipping, learning, and refining).
- Experience in a SaaS or AI business is ideal.
- Skills, passion, and a unique perspective to enhance culture and team.
Nice To Haves
- Product-led growth background.
- Experience bringing playbooks from previous roles.
- Deep channel expertise.
Responsibilities
- Analyze data across product experience, digital outreach, and sales conversations to identify partner onboarding friction points.
- Formulate hypotheses, design experiments (e.g., A/B tests), and measure incremental revenue generated.
- Optimize onboarding processes by removing unnecessary steps, simplifying difficult ones, or re-engaging users to complete the process.
- Determine the appropriate intervention strategy (digital, human, or hybrid) for different onboarding challenges.
- Develop repeatable processes and segmented models to personalize the partner experience.
- Collaborate with Product, Marketing, Sales, and Customer Success teams to drive growth initiatives.
- Manage a long program of work across multiple teams.
- Contribute to scaling successful onboarding experiments.
- Assist in building predictive models for partner engagement.
- Test and integrate new onboarding channels like agentic outreach, voice, and live chat.
- Connect partner onboarding to broader business objectives, including adoption across multiple Xero products and platforms.
Benefits
- Medical, dental, vision insurance
- 401(k) match
- 21 days PTO
- 10 days of Wellbeing leave
- 5 days of Xtra Leave
- 1 volunteer day
- 12 paid holidays
- Paid parental leave
- Equity (RSU) programs
- Annual bonus program
- Performance-based cash or equity incentives
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
