Senior Product Director, MarTech

Caesars Entertainment•Jersey City, NJ

1d•$150,000 - $200,000

About The Position

Our Sr. Product Directors obsess over their customers and pride themselves on developing features their customers love. They track the behaviors and outcomes of every feature they launch, only to keep improving the journey with each release. They listen to customers, their teams, stakeholders, SMEs across the empire while always considering the overall strategy of Caesars when they are creating, prioritizing, and sometimes negotiating items their team’s backlogs and roadmaps. Sr. Product Directors are natural leaders who inspire and deliver. We’re seeking a strategic, data driven Sr. Product Director to lead our Marketing Technology (Martech) capabilities. You will define the product vision and roadmap for the platforms, tools, and integrations that power personalized marketing, customer lifecycle automation, segmentation, campaign orchestration, real-time decisioning, and measurement. You will own the end-to-end MarTech stack and enable Marketing, Growth, CRM, Data, and Engineering teams to deliver targeted, timely, and impactful customer experiences at scale. This role requires a deep understanding of marketing operations, customer data, activation pipelines, and highly regulated environments. Your passion inspires those around you to come together and create experiences which delight our customers. You’ll define the product strategy and roadmap, lead a team of Product Managers, and drive measurable impact across growth, trust, and operational efficiency. This position sits at the intersection of Marketing, Growth, Data Science, CRM, Analytics, Compliance, and Engineering.

Requirements

8+ years in years developing successful digital products, including 3+ years managing Product Managers
Experience designing, launching and optimizing large scale and complex Martech ecosystems, CRM platforms, CDPs, ESPs, and customer data infrastructure
Expertise in creating and maintaining roadmaps, while also training direct reports on best practices
Ability to write descriptive narratives which demonstrate your knowledge of the problem, strategies, risks, and data which helped formulate the proposed solution or feature
Proven ownership of customer lifecycle, segmentation, or personalization products
Proven ability to engage Data Scientists and ML teams on predictive or automated capabilities
Experience in Agile software product delivery, preferably in a scrum setting using Jira
Expertise in funnel analytics, experimentation, and data-driven product development
Executive level communication and storytelling to offer effective updates and streamline communication to a broad audience

Nice To Haves

Experience with vendor orchestration, model monitoring, and risk decisioning platforms
Background building platform capabilities (rules engines, feature stores, experimentation frameworks)
Find complex problems with numerous restraints exciting; and not daunting
Enjoy learning new skills and are passionate about new developments in technology
You are highly motivated individual, who wants to work with the best and be the best
Ability to build trusting relationships with peers, teams, and leaders
Ability to lead through influence, inspiration, experience, and collaboration
You inspire teams to come together and build best in class B2C products

Responsibilities

Lead the product strategy and roadmap for all platforms, vendors, workflows, and journeys across out entire MarTech stack
Your ownership, vision, and ability to deliver will directly impact several KPIs such as: Marketing campaign efficiency & ROI Personalization engagement metrics Customer activation & retention Cross channel messaging performance (email/SMS/push/in app) CDP data completeness & quality Time to market for campaigns and experimentation Operational efficiency for marketing teams (automation, self-service capabilities) NPS/CSAT for customer messaging experiences
Build a collaborative team culture that encourages open communication, innovation and career growth while holding Product Managers accountable and striving for excellence
Champion a customer first, research driven culture where your passion of responding to customers ever evolving behaviors is second nature
Expertise in customer data activation and segmentation tooling facilitates in automating and optimizing campaign orchestration and personalization
Translate customer research and market insights into clear priorities and scalable solutions
Build, monitor and communicate results of real-time visibility into funnel health and account outcomes (dashboards, leading indicators, anomaly detection, alerting), while also creating self-service dashboards for teams equally passionate about our customers
Communicate clear, data backed recommendations and tradeoffs to senior leadership