Senior Product Designer - Engagement & Retention
About The Position
BRL Studio® is the in-house creative agency for Brodie Rec. League, supporting a rapidly growing sports brand operating across 20+ North American cities and serving more than 50,000 athletes. Brodie Rec. League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes. We’re looking for a Senior Product Designer to own the design of the Brodie app’s engagement and retention layer. You'll design progression systems including XP, levels, badges, archetypes, challenges, rewards, and re-engagement experiences that keep athletes connected to the league between game nights. This is a high-impact role with ownership of one of the most important product initiatives on our roadmap and a hard Fall 2026 launch deadline. You’ll work directly with our Product Design Director, CEO, and app Engineering team in fast product cycles - taking features from problem to wireframe to high-fidelity prototype to shipped product, then iterating based on real player behaviour. The right person is a systems thinker who designs fast, communicates clearly, and uses modern tools - including AI - to multiply their output.
Requirements
- 5+ years of product design experience on mobile-first consumer apps with real users at scale
- You've taken progression, reward, loyalty, or retention features from concept to launch and can speak to the results they achieved
- Expert-level Figma skills (components, auto-layout, prototyping, design systems)
- Fluent in engagement metrics — D1/D7/D30 retention, DAU/WAU, opt-in rates, funnel analysis (Mixpanel, Amplitude, or similar)
- Strong portfolio demonstrating end-to-end product design (not just UI skins) — include at least one progression or retention system case study
- Strong prototyping skills for communicating complex product experiences
- Experience working in fast-paced, startup or high-growth environments
- Excellent visual design skills - typography, layout, color, spacing
- Strong communication skills - written and verbal
- AI-Native Mindset: You actively use AI to accelerate research, ideation, prototyping, documentation, and collaboration, including working with tools such as Cursor, Claude, Lovable, and other emerging AI-powered workflows.
- You constantly looking for ways to automate repetitive work and increase speed without compromising quality.
Nice To Haves
- Background in sports betting / iGaming, or streak-and-progression consumer apps
- Liveops experience: seasonal events, battle passes, daily / weekly quest systems
- Motion design skills (Lottie, Rive, After Effects) - reward moments and badge reveals should feel earned
- Experience optimizing notification performance and engagement at scale
- Experience with Cursor, VS Code, or front-end prototyping (HTML/CSS/React)
- Experience working directly with mobile engineers
Responsibilities
- Design the XP economy: points, levels, tiers, and unlockables - including earn rates, decay, season resets, and anti-gaming protection
- Design the badge and archetype systems, including art direction with our 3D asset pipeline
- Design the weekly challenge / quest system: personal quests, weekly goals, city-vs-city challenges, streak mechanics, leaderboards, and challenge invites
- Design reward loops: milestones, partner rewards, and membership & loyalty integration
- Run a liveops design cadence: weekly challenge refreshes, seasonal events, limited-time drops
- Work our LiveOps rhythm: weekly player / captain / team health-score reviews feed what you design and ship next
- Own notification strategy and the notification design system: triggers, copy patterns, deep links, segmentation, and quiet hours
- Design game-day flows (reminders, score drops, post-game stat pop-ups) and challenge/streak triggers
- Grow push opt-in and keep notification health strong (CTR up, fatigue and unsubscribes down)
- Partner with our lifecycle / CRM team so push, email, and in-app messaging behave as one system
- Design end-to-end user flows for new features (onboarding, social activity feed, messaging, events, game film)
- Own the home dashboard — awards, badges, challenges, and activity feed
- Create high-fidelity screens and interactive prototypes; work with engineering for pixel-perfect implementation
- Conduct design QA on TestFlight and staging builds
- Iterate based on behavioural data, session analytics, and player feedback
- Maintain and extend our component library in Figma - including new gamification surfaces (badges, challenge cards, shareable graphics)
- Ensure brand consistency across all digital product
- Create reusable patterns and templates that scale; document design decisions and standards
Benefits
- Comprehensive health and wellness plan
- Access to a yearly Brodie takeover of the Toronto Raptors court
- Professional development budget
- Details regarding our full benefits package will be provided during the interview process
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
