Senior Product Designer, Provider Acquisition

Headway•New York, NY

11d•$180,000 - $225,000

About The Position

Headway's mission is to fix the mental healthcare system by building a new one that everyone can access. They have automated the administrative work for providers, such as credentialing, claims, and payment reconciliation, which is a significant barrier to care. Over 75,000 providers use their software across all 50 states, serving over 1 million patients. Headway is developing tools for therapists to manage their entire practice, improving the experience of finding a therapist, and building platform foundations for scalability. They are not just a billing layer but are becoming the platform where care happens. Headway is a Series D company with over $325M in funding and is seeking exceptional individuals to help achieve their mission and make this the most meaningful experience of their careers. The Provider Growth team is responsible for attracting qualified providers to the platform, guiding them from discovery to activation. This role is the first embedded design position on the Acquisition pod. The position is highly leveraged, impacting both the external provider-facing experience and the internal tooling that supports it. The designer will collaborate with the Creative team on a provider rebrand and landing page, own the lead form for converting interest into signed-up providers, and design internal agentic PGA (sales) tooling. The primary focus is conversion, with the goal of improving SQL to Intake-Complete conversion rates by diagnosing drop-off and running experiments across the funnel. Headway is building an AI-first design team, expecting designers to utilize AI tools like Claude, Cursor, and MagicPatterns for prototyping and to be involved in the launch and iteration process directly in code. They are looking for designers who already incorporate AI into their workflow.

Requirements

5+ years of product design experience, with real time spent on conversion, growth, or acquisition work.
Exceptional visual and interaction design craft — you produce polished, high-quality work for public-facing surfaces and care deeply about the details.
Think in funnels — you know how to diagnose drop-off and get excited when a design change moves a metric.
Have designed agentic or AI-powered workflows — real-time decision support or intelligent automation, not just chatbots.
Partner fluently across functions — especially with Creative/brand, PM, and Eng.
Are comfortable with AI prototyping tools (Claude Code, Cursor, MagicPatterns) and see them as core to how you work.
Want your work to make a meaningful difference in people's lives — this role directly shapes how many providers join Headway, and how many patients get access to affordable mental healthcare.

Responsibilities

Provider rebrand & landing page. Partner with Creative to design a premium, high-converting provider landing experience and evolve the provider-facing brand.
Lead form & acquisition entry. Own the lead/application entry point — low-friction, high-trust, and built to convert.
PGA enablement & agentic tooling. Design real-time signals and agentic experiences that help every Provider Growth Associate coach providers through the funnel — turning the best PGA playbook into product.
Funnel conversion. Diagnose SQL→IC drop-off, form hypotheses, and run experiments that move the number.
Research & craft. Talk to providers and PGAs with the research team's support; raise the craft bar and contribute patterns to the Helix design system.

Benefits

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development