Senior Product Category Manager

Momentous•Park City, UT

5d•Hybrid

About The Position

Momentous is a human performance company offering supplements designed to support physical and cognitive well-being. The Senior Product Category Manager is the organization’s subject-matter expert on category dynamics, consumer trends, market intelligence, and competitive activity across its omnichannel business. Reporting into Product, the role turns syndicated data, consumer insights, and internal performance metrics into recommendations that inform product innovation, portfolio strategy, channel priorities, and business growth. The role identifies market whitespace and opportunities for differentiation, and contributes to the Product Lifecycle Management (PLM) process by leading market and commercial evaluations of new product opportunities. It develops data-driven business cases and supports portfolio prioritization and investment decisions. In partnership with Product, Innovation, Sales, Marketing, Finance, Demand Planning, and Leadership, the manager builds insights, reporting tools, and data partnerships to support informed decisions. This is a hybrid role based at Momentous’ Park City headquarters.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field.
At least 7 years of experience in category management, consumer insights, market intelligence, analytics, or a related CPG function, translating data into product, portfolio, and growth opportunities.
Deep knowledge of syndicated market and consumption data, including SPINS, and ability to translate data into actionable business insights.
Strong understanding of CPG category dynamics, consumer behavior, competitive landscapes, and omnichannel market trends.
Experience identifying market whitespace, emerging consumer needs, and product or portfolio growth opportunities through data and insights.
Experience analyzing performance across multiple channels and categories.
Experience developing data-backed recommendations for cross-functional and senior leadership audiences.
Strong analytical capabilities, including synthesizing multiple data sources into clear insights, implications, and recommendations.
Strong strategic thinking and ability to connect market signals to product, portfolio, and business opportunities.
Strong stakeholder management and ability to collaborate across Sales, Marketing, Product, Innovation, Leadership, and external partners.
Ability to work at both a long-term strategic level and a detailed, hands-on analytical level.
Strong communication and presentation skills, including the ability to make complex insights clear, relevant, and actionable.
Ability to manage multiple categories, channels, and priorities in a fast-paced environment.
Strong commercial and financial acumen, including translating market opportunities into revenue assumptions, pricing considerations, margin implications, and directional investment cases.
Ability to constructively challenge assumptions and influence cross-functional decisions through evidence, judgment, and clear strategic recommendations.

Nice To Haves

MBA.

Responsibilities

Serve as the organization’s senior authority on category dynamics, consumer behavior, channel shifts, emerging trends, and competitive activity.
Develop and execute a consumer learning agenda with Marketing, Product, and Innovation, using research and data to identify unmet needs, validate product opportunities, and strengthen brand and category strategy.
Monitor the health, wellness, nutrition, fitness, and human performance landscape and elevate relevant shifts and emerging opportunities to leadership.
Translate market and category data into strategic recommendations and present them to the executive team.
Identify whitespace across categories, products, formats, and sales channels.
Own a framework for evaluating market and category attractiveness, size, momentum, competitive intensity, and strategic fit.
Partner with Innovation to shape the portfolio roadmap and provide category and consumer evidence for product strategy and development decisions.
Develop data-backed opportunity assessments to guide investment, innovation, expansion, and deprioritization decisions.
Lead market and commercial rationale development for new products, including consumer need, market sizing, competitive positioning, differentiation, channel opportunity, pricing assumptions, and expected growth potential.
Partner with Finance, Innovation, Commercial, and Demand Planning to develop product business cases, validate commercial and financial assumptions, and translate approved opportunities into initial demand forecasts.
Contribute to the PLM opportunity evaluation and stage-gate process, ensuring product investment decisions are supported by market, consumer, and commercial evidence.
Lead post-launch category and consumer performance analysis, compare actual outcomes with business-case assumptions, and recommend product optimization, future innovation, and portfolio actions.
Analyze differences in consumer behavior, category performance, assortment, and competitive dynamics across channels, and recommend channel priorities and investment responses.
Identify omnichannel growth opportunities and align commercial leaders around them.
Equip Sales and commercial teams with insights and recommendations to strengthen channel and customer strategies.
Partner with Sales, Marketing, and Finance on pricing, price-pack architecture, promotional strategy, assortment, and channel-specific product priorities using competitive benchmarking, consumer insights, and category economics.
Own category intelligence, syndicated consumption data analysis, and market-performance reporting, establishing a consistent view of category health, competitive performance, and emerging opportunities.
Establish KPI frameworks and reporting standards that provide leadership visibility into category health, market opportunities, and emerging risks.
Create repeatable analytical frameworks for evaluating category, product, and market opportunities, and ensure consistent application.
Co-develop promotion and pricing strategy, including competitive price gaps, and new-item prioritization with Sales and Finance partners.