Senior Producer

HelloFresh • New York, NY

17h • $72,450 - $80,500 • Hybrid

About The Position

We are seeking a Senior Producer to lead the production engine behind our paid social content while supporting brand partnerships, organic social and other video studio initiatives. Reporting to the Head of Creative Production and managing an Associate Producer, you'll own execution from creative handoff through final delivery, turning Growth strategy into a high-volume pipeline of platform-native creative across TikTok, Meta, YouTube, OTT and emerging platforms.
This is a senior, hands-on role with a heavy post-production focus (roughly 70% of the work). We're looking for someone who believes modern creative production is built on smart systems, creative judgment and continuous iteration, not simply bigger productions.

Requirements

• 5+ years producing performance-driven social content within a production company, creative agency or high-volume in-house creative studio.
• Extensive experience producing paid social creative, UGC, creator partnerships and short-form video at scale.
• Proven experience sourcing, hiring and managing creators for both remote and on-set production.
• Deep understanding of modern post-production workflows, review systems and AI-assisted editing; post-production represents the majority of this role.
• Strong understanding of creative best practices across TikTok, Meta, YouTube, OTT and emerging platforms.
• Experience managing multiple concurrent productions, balancing budgets, schedules, resources and stakeholder expectations.
• Experience partnering directly with Growth, Creative Strategy, Design, editors, creators, Finance and external production partners.
• Experience planning and executing both photo and video productions from creative handoff through final delivery.
• Experience with modern production technology including AI review platforms (Shade or similar), Frame.io, DAM systems (Bynder or equivalent), ElevenLabs, Motion and emerging AI tools.
• Strong understanding of freelance crew management, commercial production workflows and production budgeting.
• A portfolio demonstrating exceptional social-first production, storytelling and creative execution.
• Excellent communication skills, strong follow-through and the ability to thrive in a fast-moving environment.
• Ability to work on-site in New York four days per week.

Nice To Haves

• Experience supporting global content localization and scalable production workflows is a plus.

Responsibilities

• Own end-to-end production across paid social, brand partnerships, organic social and other studio initiatives—from creative handoff through final delivery, including budgets, schedules, production, post-production and stakeholder communication.
• Challenge briefs to improve creative quality, testability and production efficiency before cameras roll.
• Own post-production - the majority of the studio's output - driving efficient review cycles, AI-enabled workflows and high-quality creative execution.
• Mentor the Associate Producer while leading editors, videographer, creators and freelance partners across every stage of production.
• Balance production resources across internal teams and freelancers, maximizing studio capacity against changing business priorities.
• Build smarter production systems by leaving every project with a better workflow, template or process than it started with.
• Lead productions from planning through wrap, including creator sourcing, casting, logistics and on-set direction.
• Build and maintain a high-performing network of creators and freelance production partners.
• Partner with Creative Strategy, Design and Copy to translate creative direction into executable production plans.
• Build production schedules that balance shoots, post-production, review, localization and delivery while maximizing existing global footage before commissioning new production.
• Serve as the primary production partner to Growth, Creative Strategy and Marketing, proactively managing timelines, risks, tradeoffs and communication.
• Continuously improve how the studio operates through AI, automation and smarter production workflows.

Benefits

• Competitive Salary & 401k company match that vest immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree