Senior Producer Creative Content & Programming - Communications & Branding - Akron FirstEnergy Headquarters

FirstEnergy • Akron, OH

18h

About The Position

FirstEnergy is seeking an experienced enterprise content strategist to shape programming, editorial direction, and content strategy for its multimedia communications capability and production studio. The Senior Producer will translate business priorities into audience-centered content plans supporting executive communications, employee engagement, safety awareness, customer education, community and stakeholder communications, business transformation, and other enterprise initiatives.

The position develops and maintains a strategic content roadmap, establishes a disciplined editorial planning process, creates recurring content programs, and advises leaders on how multimedia storytelling can strengthen understanding, trust, and engagement. It serves as a strategic partner to Communications leaders, executives, and business stakeholders, working with leadership and the studio production engineer to deliver impactful content experiences across the enterprise.

The successful candidate will bring communications expertise, strong storytelling capabilities, executive presence, and the ability to influence stakeholders across the organization.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, Creative Services, or a related field, or equivalent relevant experience.
• Seven years of experience in content strategy, executive communications, corporate communications, creative services, agency environments, or integrated communications.
• Proven ability to develop strategic content programs, editorial calendars, and audience-focused communications strategies.
• Exceptional storytelling, writing, editorial planning, and content development skills.
• Experience consulting with senior leaders and influencing stakeholders across complex organizations.
• Ability to connect communication strategies and content performance with business objectives and audience outcomes.
• Experience coordinating cross-functional teams, agencies, freelancers, or external partners to deliver high-quality communications initiatives.

Nice To Haves

• Experience working within a large, complex, or regulated organization.
• Experience supporting the development or expansion of an in-house content studio, newsroom, content function, or creative services organization.
• Familiarity with executive video production, podcasts, livestreams, employee communications, and social-first content strategies.
• Working knowledge of multimedia production processes and ability to collaborate effectively with production and technical specialists.
• Experience leveraging analytics and audience insights to shape content strategy and programming decisions.

Responsibilities

• Develop and maintain an enterprise multimedia content strategy aligned with FirstEnergy’s business objectives and communications priorities.
• Create and manage a rolling editorial and programming calendar that supports strategic priorities and maximizes studio utilization.
• Recommend and maintain a balanced content portfolio spanning video, livestreams, podcasts, webinars, photography, social media, and field-based production.
• Partner with business and communications stakeholders to prioritize content opportunities based on audience needs and organizational impact.
• Develop content concepts, editorial frameworks, scripts, interview approaches, creative briefs, and storytelling strategies.
• Ensure content is clear, engaging, accessible, and aligned with FirstEnergy’s brand, voice, and enterprise narrative.
• Establish and evolve recurring content series and formats that drive audience engagement and reinforce key business messages.
• Provide strategic creative guidance and content recommendations throughout the production lifecycle.
• Translate complex business, operational, and technical information into compelling stories tailored to diverse audiences.
• Advise executives, state presidents, and Communications leaders on effective use of multimedia communications.
• Partner with leaders to identify opportunities where multimedia content can improve employee understanding, stakeholder engagement, and business outcomes.
• Coach and consult with executives and spokespersons preparing for video, livestream, podcast, and other multimedia appearances.
• Facilitate content planning discussions and turn business objectives into focused communication and production strategies.
• Build and maintain relationships across Communications and business functions to identify emerging storytelling opportunities.
• Partner with studio and communications teams to support content governance, intake processes, and prioritization frameworks.
• Establish and monitor content performance measures, including audience engagement, reach, utilization, and business impact.
• Analyze performance data and audience insights to inform content recommendations and continuous improvement.
• Coordinate external agencies, freelancers, and specialized creative resources as needed.
• Evaluate emerging multimedia trends, technologies, and AI-enabled creative tools for opportunities to innovate and improve audience engagement.

Benefits

• Competitive pay plus incentive compensation
• Company-sponsored pension plan
• 401(k) savings plan with matching employer contribution
• Medical insurance
• Prescription drug insurance
• Dental insurance
• Vision insurance
• Life insurance
• Skills development training
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior