Senior Principal, Marketing Strategic Finance & Analytics

Airbnb

6d•$204,000 - $245,000•Remote

About The Position

Airbnb is seeking a Senior Principal, Marketing Strategic Finance & Analytics to join their Strategic Finance & Analytics (SFA) team. This team is responsible for delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets. They partner cross-functionally to optimize investments, drive accountability, and inform strategic decisions. The role will focus on supporting and evolving the Marketing organization's budget, planning, and analytics, with a charter to evolve growth strategy across Host and Guest communities. The Marketing team drives platform growth by engaging target audiences through product and performance campaigns.

Requirements

15+ years of relevant business and analytics experience, ideally with a mix of financial planning, management consulting, and/or analytics experience.
Technical experience in financial analysis and modeling skills.
SQL experience preferred.
Ability to work and influence cross-functionally, partnering across internal (marketing, data science, finance) and external partners.
Strong communication skills with audiences at various analytical levels.
Experience working with large data sets and synthesizing them into a story with recommendations.
Advanced presentation skills (Google Docs, Keynote, Excel).
Grasp of current social networking systems.

Nice To Haves

Experience working within the marketing ecosystem (e.g., media agency, content providers, or brands).
Familiarity with marketing channels and KPIs, acquisition funnel analysis, and campaign effectiveness evaluation.

Responsibilities

Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership.
Partner with Financial Operations to track Marketing media and production budgets to inform strategic allocations.
Establish KPI framework for marketing channels and campaigns, and set/monitor KPI targets, OKRs, and efficiency goals.
Develop ROI calculation methodologies with Data Science and Research, and lead holistic campaign reviews, accounting for qualitative and quantitative impacts.
Support weekly reporting needs from Marketing and Hosting organizations, as well as quarterly campaign performance reviews.
Conduct deep dives into business trends and drivers of variance, independently leading data extraction, analysis, visualization, and presentation.
Partner with Marketing, Product Marketing, and Hosting leadership to develop strategy and support business performance.