Senior PR Manager, Food, Beverage and Hospitality

The Brand Guild•New York, NY

1d•Hybrid

About The Position

The Brand Guild is seeking a Senior Public Relations Manager to help lead its Food, Beverage and Hospitality team and portfolio of consumer lifestyle brands. The role serves as a day-to-day client lead and strategic partner, developing and executing communications strategies, integrated media plans, and proactive media outreach. The position is based in the New York City office and requires three in-office days per week.

Requirements

At least 6 years of public relations experience working with food, beverage, spirits, and hospitality brands in an agency setting.
Ability to independently manage multiple projects and clients.
Ability to find and develop stories and drive visibility, from creating major moments to developing a steady cadence of pitches.
Ability to support press initiatives through research, writing, and strategic thinking.
Understanding of media needs and media relationships.
Ability to work with all levels of the team, from interns to senior staff.
Strong writing skills and ability to craft and execute stories from start to finish.
Proven ability to manage accounts end-to-end, lead day-to-day communications, anticipate client needs, and identify opportunities to grow client partnerships.
Experience developing strategy and executing campaigns and integrated media plans.

Nice To Haves

Agency experience is preferred.

Responsibilities

Serve as the day-to-day contact and thought partner for a portfolio of clients in the food, beverage, spirits, and hospitality sectors.
Develop a deep understanding of each client's business strategy, industry issues, products and services, customers, and competitors.
Develop and drive communications strategies for a range of clients.
Prepare spokespeople for media interviews by developing messaging and talking points and conducting in-depth media training when required.
Conduct proactive media outreach and prepare press releases, media briefings, messaging documents, coverage reports, and communications plans.
Monitor editorial calendars and proactively pitch story ideas, news developments, and expert sources to media.
Mentor and manage junior staff members and interns.
Develop and maintain strong relationships with regional and national press.
Perform in-depth research to support communications and messaging.
Analyze, measure, and report on communications and media projects.