Senior PR Manager

Perk•Boston, MA

18h•$127,500 - $150,000•Hybrid

About The Position

We're looking for a seasoned Senior PR Manager to own Perk's US and UK media presence. This is a high-impact role at the heart of one of our most important strategic priorities: establishing Perk as a leading voice in major business and financial press. Both markets are fast-growing for Perk, and cutting through in either requires deep journalist relationships, a sharp corporate narrative, and someone who can work at the pace of a major news cycle. You'll be the on-the-ground force behind our Tier 1 media strategy, shaping how our executives show up in the press and building the kind of earned presence no paid campaign can replicate. This is a role for a natural communicator who understands the nuance of financial and business media, can translate complex tech and AI narratives into compelling stories, and knows how to get a C-suite executive ready for a Bloomberg interview on short notice.

Requirements

Extensive experience in PR or corporate communications with a clear focus on the US and UK market
Deep, existing relationships with Tier 1 US and UK financial and business press and proven track record securing earned coverage (digital and broadcast)
Financial communications background — experienced handling funding rounds, M&A and business performance narratives
Experience building compelling corporate narratives — able to take complex positioning and turn it into a differentiated story that lands with business press
Demonstrated experience working directly with senior leadership teams to craft commentary and prepare C-suite spokespeople
Strong agency management background — comfortable briefing, managing and holding agencies to account
Strong background in B2B technology, fintech or SaaS essential
Sharp editorial judgement — knows what makes a story
Strong writer — press releases, bylines, executive commentary and media briefings all to a high standard
Confident media trainer and spokesperson coach for C-suite executives
Comfortable working with data (survey results, product analytics, market research) and shaping it into a clear, pitchable narrative
Commercially minded — understands how PR contributes to pipeline, brand salience and competitive positioning
Comfortable building AI into day-to-day PR workflows (drafting, research, monitoring, reporting) to work faster without sacrificing judgement or quality.
Self-starter who can own a US and UK PR programme independently and support the Director of Communications on corporate and financial priorities, while collaborating closely with a global team
Comfortable working across time zones and managing multiple stakeholders simultaneously
Data-driven — uses coverage data, share of voice and inbound metrics to inform strategy and demonstrate ROI
Thrives in a fast-moving, high-growth environment where priorities shift quickly
Intellectually curious — reads widely, spots trends early and brings proactive story ideas to the table unprompted

Responsibilities

Own the US and UK media strategy: Lead Perk's day-to-day PR activity from proactive pitching and newsjacking to reactive press office and crisis communications. You'll be the primary point of contact for US and UK journalists and the go-to expert on those media landscapes internally.
Build and deepen Tier 1 relationships: Cultivate and maintain genuine relationships with journalists at WSJ, Bloomberg, the FT, CNBC, Forbes and beyond — not just for coverage, but for the kind of background briefings and exclusives that build long-term credibility.
Shape the corporate narrative: Work with senior leadership to develop and maintain Perk's corporate narrative, ensuring our messaging on company growth, financial performance, AI innovation and platform positioning is consistent, compelling and landing with the right audiences.
Drive executive profiling: Partner closely with our C-suite to build their media profiles — crafting commentary, preparing spokespeople for interviews, and developing a proactive profiling strategy that puts our executives in front of the journalists and audiences that matter most.
Translate tech and AI narrative: Work with product and engineering teams to turn Perk's AI and technology innovation into media-ready stories — making complex product developments accessible, relevant and newsworthy for mainstream business press.
Manage PR agency relationships: Brief, manage and hold our US and UK PR agencies accountable to clear KPIs — bringing the rigour and direction needed to get the most out of the partnership while building in-house capability alongside it.
Bring AI into the workflow: Bring AI tools into day-to-day PR operations, from media monitoring and drafting to research and reporting, to make the function faster and sharper without losing judgement or voice.

Benefits

Competitive compensation and equity ownership in Perk
20 vacation days and 12 public holidays
Three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
Life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
401(k) plan with company matching contributions
Partner discounts on pet insurance
Unforgettable Perk events, including our spectacular annual summer party
Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
12-16 weeks’ paid parental leave
16 paid hours per year to spend volunteering for your dearest charitable causes
Up to 20 "Work from Anywhere" days per year
Four-week, fully paid sabbatical once you reach 5 years
Relocation support