Senior Portfolio Manager - Hybrid

Stryker•Fremont, CA

1d•$102,600 - $222,300•Hybrid

About The Position

We are seeking a Senior Portfolio Manager to support the Neurovascular Upstream Marketing team. This role is hybrid in Fremont, CA.

Requirements

Bachelor’s degree required
6+ years of work experience required

Nice To Haves

MBA preferred
3+ years medical device or marketing experience preferred
Upstream marketing experience preferred
Excellent presentation and interpersonal communications skills preferred

Responsibilities

Gather and collate competitive information to drive insights
Anticipate the needs of customers and patients and create a superior value proposition
Obtain insights by leveraging key opinion leaders
Understand customers and optimizes value proposition
Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
Effectively use and interpret qualitative and quantitative research
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to lead the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers
Understand how to target customers based off of total market potential and opportunity
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Lead the development of sales tools and channel communication.
Understand and predict sales trends in the market
Research key factors, measurements and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Develop contingency plans in the event of a supply chain interruption
Create and communicate a value proposition
Develop pricing consistent with the Marketing Strategy and brand positioning
Develop new marketing channels and tools
Define performance criteria used for evaluating business trends and activities