Senior Planner

Grow Therapy•New York, NY

1d•$161,000 - $197,000•Hybrid

About The Position

Grow Therapy is seeking a Senior Planner to join the Brand Planning team. This role will lead marketing strategy and execution for the Enterprise, Payor, and Partnerships segment of the business. The Senior Planner will be responsible for developing marketing strategies for B2B audiences in collaboration with cross-functional leaders, including positioning, messaging, audience insights, channel planning, roadmaps, and creative execution. This individual will own insights and marketing initiatives for these audiences and serve as a liaison between product, creative, research, data, and other teams to ensure alignment with the overall company and brand strategy. The ideal candidate is an experienced brand strategist or integrated marketer with strong leadership and communication skills, capable of translating ambiguity into actionable plans. Prior agency and client-side experience is a plus, and deep B2B knowledge and experience are essential.

Requirements

8+ years of experience in brand strategy, brand planning, or integrated marketing
Meaningful B2B experience, ideally spanning both agency and in-house environments
Strong familiarity with B2B marketing dynamics, including longer sales cycles, hard to reach audiences, and specific seasonality dynamics
A proven track record of developing positioning and messaging for B2B audiences
Demonstrated expertise in writing creative briefs, developing messaging frameworks, and translating complex business needs into clear strategic narratives
Experience working cross-functionally in fast-moving organizations, with the instincts to build trust and drive alignment without direct authority
A strategic yet hands-on approach—equally comfortable developing the vision and rolling up your sleeves to make it real
Exceptional communication and influence skills, with the ability to navigate ambiguity and bring clarity to complex or emerging business areas
A proactive, solutions-oriented mindset and a genuine passion for building brands with consistency and purpose

Nice To Haves

Multisided marketplace and/or health care experience a plus

Responsibilities

Architecting the B2B marketing approach, including understanding landscape, audiences, and most effective marketing channels and methods
Develop B2B-specific positioning and messaging architectures, elevating unique insights into the enterprise, payor, and partnership industries
Build and own integrated campaign roadmaps, defining objectives and executional plans to bring campaigns to life effectively
Serve as the liaison and connective tissue between the B2B business owners and the brand & marketing team, ensuring effective partner support plus brand alignment
Partner cross-functionally with creative, product, product marketing, lifecycle, research, data, and other relevant stakeholders to drive alignment and clarity
Develop insights and write creative briefs that translate complex business needs into inspiring direction for creative teams
Facilitate campaign kickoffs, strategic working sessions, and creative reviews, ensuring all stakeholders are anchored to B2B strategy and campaign objectives
Ensure all creative output ladders up to the broader brand strategy while addressing the distinct needs and expectations of B2B audiences
Implement scalable planning and communication rhythms that keep cross-functional partners aligned and work moving efficiently
Evaluate campaign performance in partnership with analytics, using data to continuously refine messaging strategy and improve business impact

Benefits

Comprehensive medical, dental, vision, life, and disability coverage.
No cost access to therapy through the Grow platform (available to US employees)
Retirement savings programs and equity opportunities
Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge
Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.
Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.
Pre tax commuter benefits to support teammates working from one of our hub locations.
Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.
A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.