Senior Planner
About The Position
At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life. Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time. Now, we are currently seeking a Senior Planner to join our team. The Senior Planner serves as Integrated Strategist supporting brands as a core team member, coordinating strategic efforts across the Integrated Strategy dept: Planning, Engagement, Media, Marketing Intelligence, Social. The Senior Planner provides high level Planning skills and a broad understanding of the role the other disciplines play, adeptly bringing in subject matter experts to support projects as needed. Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!
Requirements
- 5-7 years prior agency experience, with at least 3 years in Planning.
- Bachelor’s degree (preference for social sciences, marketing, communication, or sciences).
- Must be innately curious about human behavior.
- Must have an interest in health and wellness.
Nice To Haves
- Pharmaceutical experience is a plus.
Responsibilities
- Deep understanding of target attitudes, beliefs, and behavior.
- Expertise in uncovering and utilizing target insights.
- Able to leverage market research to uncover learnings and insights, with a high level of proficiency in a variety of research methodologies.
- Develop strong verbal, writing, and presentation skills.
- Ability to quickly get up to speed on new therapeutic areas.
- Act as the Planning lead on new business pitches.
- Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.
- Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.
- Lead insight, positioning, and messaging workshops.
- Author compelling creative briefs.
- Lead inspiring creative briefings.
- Evaluate creative output through the lens of the target audience.
- Provide professional guidance to Planners and Associate Planners in the department.
Benefits
- We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
