Senior Planner, Social

Horizon Media•New York, NY

4d•$66,300 - $85,000

About The Position

Horizon Media, founded in 1989, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized as a Best Place to Work. The company fosters an environment of belonging, valuing diverse perspectives and empowering employees. They hire talented individuals, challenge them, and provide opportunities for growth.

Requirements

A strong, effective communicator.
A problem solver with the ability to develop creative solutions.
Detail oriented with strong organizational skills.
An effective time manager, comfortable working with multiple timelines and deliverables.
Comfortable working within large sets of data and numbers.
A helpful team player with business maturity in a professional setting, willing to roll up your sleeves.
Takes pride in ownership of work and demonstrates accountability.
Able to thrive in an agile, fast-paced environment and seek out feedback proactively.
Results and solutions oriented; consistently motivated, proactive, and resourceful.
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends.
A supporter of and advocate for diversity, equity and inclusion.
2+ years previous paid social media experience.
Familiarity with marketing principles, analytics and concepts.
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.
Proficiency working within Microsoft Excel and PowerPoint.
Exposure to advanced targeting/retargeting tactics in social.
Comfort owning and managing budget/investment levels in social media.

Responsibilities

Develop proposals for paid social media campaigns across active client roster.
Create and present media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions.
Analyze proposals and conduct partner negotiations.
Maintain vendor meeting communication, update internal weekly and monthly status documents, and maintain team deliverables calendars.
Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting.
Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction.
Traffic plan assets such as creative and required tracking tags.
Create campaign post-launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients.
Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol.
Responsible for the setup of client Paid Social campaign.
Anticipate and field requests and questions from internal teams and/or clients with minimal oversight.
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.).
Participate in larger team projects with direct oversight from Supervisor.
Contribute to junior team member(s) development (training Assistant Planners and Planners).
Participate in the interview process for Assistant/Planner roles.
Monitor pacing and optimizations of active social campaigns across client roster daily.
Generate high-level performance insights and recommendations relative to active client campaigns in tandem with manager.
Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary.
Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge.
Take ownership of completing and monitoring both internal team and client-facing financial tracking documents.
Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.
Provide education on best practices, social media principals, and industry at large.
Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager.
Attend agency learning sessions and vendor meetings.
Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School).