Planner, Social (Temp)
About The Position
Horizon Next is one of the industry's most innovative and data-driven marketing organizations, operating at the intersection of people, data, and media. We provide strategic leadership to accelerate client growth through brand strategy, media planning and investment, and best-in-class analytics across all channels. We are committed to understanding what's next in innovation, analytics, media evolution, and to fostering breakthrough ideas. Our goal is for tomorrow to outperform today. Horizon Next values diverse perspectives and strives for an inclusive environment where employees feel welcomed, safe, and empowered. We believe that authentic voices and unique perspectives lead to a more rewarding culture and experience. Our success is built on hiring talented individuals, challenging them, and providing opportunities for growth.
Requirements
- A strong writer and presenter.
- A left and right brain thinker – a data powered strategist.
- An independent worker with strong time management and organization skills.
- A problem solver with foresight and the ability to develop creative solutions.
- Detail oriented with commitment to follow through.
- Nimble and flexible to succeed in a fast-paced environment.
- A strong team player, willing to roll up your sleeves.
- Interested in the social landscape and a desire to innovate and keep up with trends.
- A supporter of and advocate for diversity, equity and inclusion.
- 1+ years previous paid social media experience.
- Basic knowledge of advanced analytics and performance media.
- Familiarity with marketing principles, analytics and concepts.
- Strong Microsoft Excel and Microsoft PowerPoint skills.
- Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.
Responsibilities
- Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations.
- Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/reporting.
- Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.
- Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary.
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels.
- Issue specs documents and ensure all materials are received from creative agency.
- Work alongside Digital team on post campaign reconciliation and billing.
- Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams.
- Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations.
- Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions.
- Participate in team brainstorms to kick off plan and consideration set development.
- Monitor trends, tools, opportunities and emerging opportunities within paid social media.
- Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions.
- Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives.
- Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients.
- Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives.
- Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications.
- Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts.
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown.
- Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team.
- Collaborate with Supervisor to identify problems and recommend solutions.
- Keep Supervisor updated on the status and timing of deliverables.
- Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations.
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships.
- Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners).
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
