Senior Planner, Digital (Temp)

Horizon Media•Los Angeles, CA

1d•$1,275 - $1,538•Hybrid

About The Position

Horizon Media, founded in 1989, is a leading marketing and advertising firm known for its innovative approach and personal client service. Headquartered in New York City with offices in Los Angeles and Toronto, Horizon is consistently recognized as a top workplace. The company fosters an environment where diverse perspectives are valued, and employees feel welcomed, safe, and empowered. Horizon's success is built on hiring talented individuals, challenging them, and providing ample opportunities for growth.

Requirements

Interest in the digital landscape and a desire to innovate and keep up with trends.
Motivated and eager to learn.
Strong writing and presentation skills.
Left and right brain thinking.
Collaborative, team-oriented worker with strong time management and organization skills.
Problem solver with foresight and the ability to develop creative solutions.
Detail-oriented with a commitment to follow-through.
Nimble and flexible to succeed in a fast-paced environment.
Strong team player, willing to roll up their sleeves.
Excited to mentor and teach team members.
Advocate for and supporter of diversity, equity, and inclusion.
2+ years previous digital media experience.
Knowledge of various channels and buying methods (video, display, programmatic, social).
Familiarity with marketing principles, analytics, and concepts.
Confidence within Microsoft Office Suite.
Experience in negotiating and constructing digital media plans.
Competence within systems and tools related to the media planning process (i.e., media management system, billing system, competitive and targeting tools).
Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred).
Familiarity with biddable channels and partner direct.

Responsibilities

Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis, and drive partner negotiations.
Ensure accuracy of insertion orders within internal systems to reserve advertising space, and is responsible for the accuracy of plan details and confirmation of delivery.
Collaborate with key partners during the planning process, including Partners, Creative Agencies, and biddable activation teams (e.g., Paid Search, Paid Social, Programmatic).
Work alongside other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions.
Monitor and report on media campaigns on an ongoing basis, providing active communication on optimization opportunities and challenges to internal teams, media partners, and the client.
Parse through partner ad verification and ad server data to provide critical thinking and analysis, draw conclusions, and discover actionable implications.
Provide data for dashboards/Excel trackers, ensuring accuracy and validity of data shown.
Effectively communicate optimization strategies, challenges, and opportunities across display, mobile, social, and video.
Develop and maintain strong relationships with Horizon Media departments (Business Solutions, Traffic, Operations), clients, and vendors to facilitate problem-solving.
Maintain and adjust the timing of deliverables for the team, communicating changes to managers and leadership.
Apply knowledge of current/previous clients’ specific business and industry to enhance relationships.
Serve as a resource and trusted partner for clients.
Contribute to the development of junior team members (train Assistant Planners and Planners, onboard new Senior Planners).
Schedule check-ins with junior team members, identifying goals and opportunities for career development, and contribute to performance management.
Guide the team in setting goals, project tasks, and timelines.
Utilize past experiences to develop Planners' mentorship skills and abilities.
Provide education on best practices, media principles, and the industry.
Participate in the interview process for Assistant/Planner roles.
Collaborate with the supervisor on strategy, guiding assistants and planners in plan development.
Employ Horizon Media’s suite of planning, evaluation, and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development, and reporting.
Ensure digital strategy aligns with overall brand communication goals.
Participate in team brainstorms to kick off plan and consideration set development.
Monitor trends, tools, opportunities, and applications within digital environments and apply that knowledge to campaign strategy and client goals.
Guide and participate in the creation and presentation of media-specific documents such as media plans, objectives, and strategy decks.
Oversee trafficking and site tagging, ensuring sites are enabled and functioning properly.
Ensure accuracy of specs documents and that all materials are received from the creative agency.
Delegate and provide direction on campaign post-launch information (e.g., screenshots, links, placement information) to demonstrate proof of placement for clients.
Work alongside assistant media planners and media planners on mid-campaign reconciliation, billing, pacing, campaign validation, and brand safety.