Senior Performance Media Associate, Planning

Adelphi Group • Toronto, ON

3d • CA$60,000 - CA$80,000 • Hybrid

About The Position

Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.

Requirements

• 1–3 years of experience in media, marketing, or advertising
• Exposure to digital media channels such as Search, Social, or Programmatic
• Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)
• Strong attention to detail and organizational skills
• Willingness to learn performance media strategy and execution

Responsibilities

• Assist in building and maintaining media plans across digital channels
• Support campaign setup, trafficking, QA, and tracking implementation
• Maintain reporting dashboards and performance tracking systems
• Ensure campaign details align with strategic direction and client goals
• Compile campaign performance data and support reporting deliverables
• Identify initial insights and optimization opportunities
• Support A/B testing and performance evaluation efforts
• Assist in translating data into basic client-facing summaries
• Support day-to-day client requests and internal coordination
• Work closely with Managers and Directors to execute media strategies
• Maintain documentation, trafficking sheets, and reporting accuracy
• Participate in training and skill development across media platforms

Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed