Performance Media Director, Planning

Adelphi Group•New York, NY

1d•$150,000 - $170,000•Hybrid

About The Position

Critical Mass is hiring a Performance Media Director, Planning to join our growing team. As the Performance Media Director, you will lead the development and execution of integrated, performance-driven media strategies across key client accounts. You bridge senior strategic direction and hands-on planning leadership, ensuring media investments are optimized for efficiency, scalability, and measurable business outcomes.

Requirements

7–10 years of media planning or performance marketing experience
Strong understanding of digital ecosystems and cross-channel media strategy
Experience managing performance-driven campaigns across multiple platforms
Familiarity with attribution, forecasting, and media measurement frameworks
Proven client-facing experience with senior stakeholders

Responsibilities

Develop cross-channel media plans aligned to client business objectives and performance KPIs
Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence
Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels
Support forecasting, budget pacing, and optimization planning across campaigns
Oversee campaign performance and ensure continuous optimization against CAC, ROAS, CPA, and conversion goals
Partner with Analytics teams to interpret data and identify actionable insights
Support testing strategies across audiences, creative, bidding, and channel mix
Translate performance data into strategic adjustments and client recommendations
Serve as a senior day-to-day client lead for media planning and performance discussions
Present media strategies, performance updates, and optimization recommendations
Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution
Support new business efforts and strategic planning initiatives