Senior Performance Marketing Specialist

Wantable • Milwaukee, WI

4d • Hybrid

About The Position

Wantable is redefining retail through personalization with a membership-based model and proprietary technology. As a data-driven fashion company, Wantable combines human intuition with algorithmic intelligence to deliver personalized assortments. They are seeking a Senior Performance Marketing Specialist who thrives on ownership, turns insights into action, and is passionate about using experimentation, AI, and automation to drive measurable business growth. This role will own digital acquisition strategy and execution for the Wantable Edit subscription service, setting the testing agenda, managing paid media spend, and using platform data to improve key metrics like CAC, CPO, and ROAS. The ideal candidate will be ready to own a channel mix, mentor others, and shape the company's use of AI and automation. This is a business-critical role with direct influence on customer acquisition, order volume, and revenue growth, operating in a fast-moving, sales-driven environment.

Requirements

• 2-5 years of experience in paid digital marketing or performance-focused roles, with a track record of owning channel strategy and budget, not just campaign execution.
• Deep, hands-on expertise with Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and analytics tools, with the judgment to know which platform levers actually move the business.
• Experience managing agency or platform partner relationships.
• Strong analytical skills and fluency with AI, automation tools, and spreadsheet modeling — you build the process, not just follow it.
• Experience mentoring or informally leading other marketers.
• Ability to manage ambiguity and competing priorities independently, with strong attention to detail and follow-through.
• Curiosity, initiative, and a bias toward ownership in a high-autonomy environment.
• Passion for fashion, retail, and customer experience.

Nice To Haves

• Experience in subscription e-commerce, DTC retail, or consumer brands.
• Experience with GA4, Looker Studio, Tableau, or other business intelligence platforms.
• Familiarity with creative testing frameworks and conversion rate optimization (CRO).
• Experience leveraging generative AI tools to accelerate campaign development, reporting, and experimentation.
• Working knowledge of Apple technology.
• Familiarity with Google products (Drive, Gmail and Docs).

Responsibilities

• Own strategy, daily execution, and optimization of paid search and paid social campaigns across Meta, Google, TikTok, Pinterest, and emerging channels.
• Own paid media creative briefing process in partnership with internal and external creative teams, using performance data and generative AI to identify winning concepts, hooks, formats, and creator patterns; accelerate variation testing; and establish brief standards others follow.
• Evaluate and apply automated rules, ML-driven optimizations, and platform recommendations, with the judgment to know when platform "best practice" doesn't fit Wantable's business.
• Stay on top of industry and platform trends and best practices, bringing new tactics and tools to the team before they become table stakes.
• Own spend and pacing across a significant paid media budget; catch anomalies early and make the call on adjustments rather than just flagging them.
• Drive performance by leading projections, managing media investments against revenue targets, and optimizing channel mix, audiences, bidding strategies, and placements to improve traffic, ROI, and customer acquisition.
• Manage budget allocation to hit weekly, monthly, and annual order and spend targets, proactively surfacing risks and opportunities to the Director of Growth & Lifecycle with a recommended path forward, not just the problem.
• Reconcile monthly paid media spend against budget and invoices, flagging and resolving discrepancies before month-end close.
• Manage day-to-day relationships with media agency and platform partners, ensuring campaigns are executed efficiently and effectively.
• Serve as the primary point of contact for partner escalations, holding agencies accountable to performance commitments and timelines.
• Design and prioritize the A/B and multivariate testing roadmap across audiences, bidding strategies, messaging, and creative.
• Evaluate and pilot AI-powered experimentation tools, building the framework for how the team identifies fast wins and scales them.
• Own influencer + paid social integration performance, including whitelisting strategy and creator content optimization.
• Own performance dashboards and reporting infrastructure using GA4, Data Studio, Tableau, and spreadsheet models.
• Build and refine AI-assisted analysis processes to detect trends, performance shifts, and optimization opportunities before they show up in the top-line numbers.
• Present insights and recommendations weekly to marketing, creative, and analytics partners, and represent performance marketing in cross-functional planning.
• Assess the full consumer journey for effectiveness, ensuring strong alignment between media, messaging, audience targeting, and landing page experiences.
• Serve as the translation layer between paid media performance and CRO — partnering with the Site team to turn audience and message-level insights into landing page recommendations that strengthen the Edit customer journey.
• Partner with Lifecycle and Retention team on the integration of email, SMS, and retargeting touchpoints into the Edit acquisition funnel.
• Mentor and provide day-to-day guidance to junior performance marketing team members.
• Serve as a thought partner to the Director of Growth on channel strategy, budget planning, and team process.
• Help evaluate and onboard new tools, platforms, and AI capabilities for the broader team.
• Other duties as assigned. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits

• flexible schedules
• paid parental leave (mothers AND fathers)
• private room for nursing mothers
• paid vacation
• seven paid holidays per year
• 50% discount on all merchandise
• generous 50% discount on 41Fork Exchange located in the Wantable Cafe at our Corporate HQ in Walker's Point
• ample parking
• medical (traditional and high deductible)
• dental insurance
• vision insurance
• 401K (both pre-tax and Roth options)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed