Senior Performance Marketing Specialist

Linda Werner & Associates

1d•Remote

About The Position

We are seeking an experienced Senior Performance Marketing Specialist to lead the strategy, execution, quality, and performance of paid acquisition programs across search, social, video, programmatic, and emerging digital channels. This is a highly hands on role for a performance marketer who understands the details behind successful campaigns and knows how to turn data into action. You will work closely with agency partners while maintaining direct ownership of campaign quality, paid search and social strategy, budget optimization, experimentation, and performance reporting. The ideal candidate brings strong agency experience, deep SEM expertise, excellent analytical judgment, and an exceptionally high standard for execution. You know what strong performance marketing looks like, can quickly identify when something is not working, and are comfortable holding both internal and external partners accountable for results. This role offers significant ownership of paid media strategy and the opportunity to influence growth across campaigns targeting highly technical and developer focused audiences. This position provides meaningful ownership over high visibility performance marketing programs and substantial paid media investments. You will have the opportunity to shape paid acquisition strategy, influence how agency partners operate, experiment across established and emerging channels, and directly connect marketing decisions to measurable growth outcomes. For someone who combines deep performance marketing expertise with analytical thinking, attention to detail, and a drive for continuous optimization, this role offers both strategic influence and hands on ownership.

Requirements

5 to 8 years of performance marketing experience with significant expertise in SEM and paid search
Advanced experience with Google Ads, Microsoft Ads, SA360, and other paid acquisition platforms
Strong paid social experience across major digital advertising platforms
Experience managing substantial paid media budgets with measurable performance outcomes
Demonstrated experience managing and evaluating external agency partners
Strong campaign QA experience across targeting, tracking, creative, campaign structure, budget pacing, and taxonomy
Strong analytical skills with experience using platforms such as Google Analytics, Looker, Tableau, or comparable analytics tools
Experience interpreting attribution and performance data and translating findings into optimization strategies
Experience designing and evaluating A/B and multivariate testing across creative, audiences, landing pages, and bidding strategies
Excellent organizational skills and exceptional attention to detail
Strong communication skills with the ability to identify issues early and present clear solutions and recommendations
Bachelor's degree required
English (Required)

Nice To Haves

Agency background managing multiple clients or accounts simultaneously
Experience marketing to developers, engineers, data scientists, or other technical audiences
Experience with programmatic advertising and DSP platforms including The Trade Desk or DV360
Knowledge of mobile measurement and attribution platforms such as Singular, AppsFlyer, or Adjust
Experience working across search, social, video, programmatic, and emerging acquisition channels

Responsibilities

Own paid search strategy across Google Ads, Microsoft Ads, SA360, and related SEM platforms
Develop keyword architecture, match type strategies, bidding frameworks, audience strategies, and budget allocation plans
Oversee paid social strategy across platforms including Meta, Reddit, X, TikTok, and emerging channels
Manage campaign performance with a focus on CPA, ROAS, LTV to CAC efficiency, payback periods, and overall growth
Identify opportunities to improve performance through targeting, creative, bidding, landing page, and channel optimization
Serve as the primary day to day partner for external agencies managing paid search, paid social, video, and programmatic campaigns
Establish priorities, expectations, optimization cadences, and service standards
Review campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking, tagging, and budget pacing before launch
Conduct detailed quality reviews of creative assets to ensure they meet platform requirements and specifications
Maintain consistent campaign naming conventions, taxonomy, UTM structures, documentation, and organizational standards
Proactively identify performance gaps, execution issues, risks, and opportunities for improvement
Hold agency partners accountable while maintaining productive and collaborative working relationships
Develop and manage a structured testing roadmap across creative, audiences, landing pages, bidding strategies, and campaign structure
Partner with agencies and internal stakeholders to establish clear testing methodologies
Analyze test results and ensure learnings are documented and incorporated into future campaigns
Continuously evaluate opportunities to improve efficiency, acquisition performance, and growth
Build and maintain dashboards and performance reporting frameworks
Analyze campaign performance, attribution, budget pacing, and acquisition trends
Translate complex performance data into clear recommendations for marketing, product, growth, and leadership stakeholders
Communicate performance updates, insights, potential risks, and recommended actions proactively
Oversee agency execution of programmatic campaigns across platforms such as The Trade Desk and DV360
Support audience targeting, contextual placements, retargeting, and programmatic optimization
Evaluate direct media opportunities across newsletters, industry publications, trade publications, and specialized digital properties
Identify and test emerging channels, sponsorship opportunities, and media partnerships based on potential ROI