Senior Performance Marketing Manager

Scopely

8d•$120,000 - $170,000•Remote

About The Position

Scopely is looking for a Senior Performance Marketing Manager to join our User Acquisition team in Canada on a remote basis! At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

Requirements

BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
4–7+ years in media buying, user acquisition, or performance marketing, with ownership of significant budgets and demonstrated impact on growth outcomes.
Strong expertise in experimentation design, cohort analysis, and LTV forecasting, with the ability to translate data into actionable investment decisions.
Ability to operate at a systems level, evaluating tradeoffs and optimizing across multiple growth levers.
Proficiency with Excel/Sheets; experience with SQL, BI tools, or attribution platforms is a plus.
Ability to work independently with strong ownership, proactively identifying opportunities and driving execution.

Responsibilities

Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale.
Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms; identify scaling opportunities, saturation points, and performance constraints.
Partner with Marketing to drive high-velocity creative testing, translating insights into repeatable creative strategies that improve performance.
Identify, evaluate, and grow high-impact partnerships, ensuring contribution to incremental user growth.
Own experimentation strategy and measurement frameworks, including A/B and multivariate testing, incrementality testing, and forecasting (LTV, payback, marginal CAC).
Partner with product, ads, data, and creative teams, influencing decisions through UA insights and performance constraints.
Identify risks across channels, creatives, and measurement (e.g., signal loss, fatigue, concentration) and adjust strategies to sustain growth.