Senior Marketing Manager, Performance/Growth Marketing

Uphold•New York, NY

About The Position

We are looking for a passionate Senior Performance Marketing Manager to drive our transition to Web-to-App and Web-Direct user acquisition, focusing heavily on the Google ecosystem. While our App campaigns (UAC) are well-optimized, these web channels represent our next significant growth opportunity for acquiring new users at scale. This role will also be responsible for managing, optimizing, and expanding our top-tier web affiliates program, ensuring it contributes substantially to high-quality user growth.

Requirements

5+ years of performance marketing experience, with a heavy focus on Web growth and Google Ads.
Proven Track Record: Successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.
Affiliate Channel Experience: Demonstrated success launching, managing, and scaling an internal web-based affiliate or partner marketing program.
CRO Proficiency: Experience in optimizing landing pages and identifying friction points in a user funnel.
Technical Skillset: Expert-level knowledge of GTM and Google Analytics 4 (GA4).
Strategic Thinking: Ability to articulate the why behind a strategy, not just the how.
Creative Eye: Ability to distinguish between "pretty" creative and "high-converting" creative.
Agency & In-House Balance: If you come from an agency background, you must demonstrate "brand-side" ownership of the full funnel (tracking, creatives, and CRO).

Nice To Haves

Deep, "under-the-hood" experience with the Google Stack.
Treat the affiliate program as a strategic growth channel, focused on incremental volume while maintaining brand standards and content quality.
Growth marketer who cares about the landing page, the friction in the funnel, and the technical accuracy of the tracking.
Understand the nuances of attribution models and aren't afraid to challenge "standard" platform reporting in favor of incrementality testing.
Comfortable inside Google Tag Manager (GTM) and understand the technical requirements of conversion API (CAPI) and modern tracking setups.

Responsibilities

Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.
Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
Maintain our Web Affiliate/Partner channel, managing relationships, commission structures, and compliance to drive incremental user acquisition.
Partner with our design and tech teams to build, test, and scale high-performing landing pages. Own the A/B testing roadmap for paid web traffic.
Drive the creative lifecycle for YouTube, Display, and UAC—from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
Manage tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).
Deeply understand incrementality and how our Google spend contributes to bottom-line growth.