Senior Performance Marketing Manager

EasyLlama

4d•Remote

About The Position

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all. With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention. At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done. We are seeking an innovative and results-driven Senior Performance Marketing Manager to lead the performance marketing strategy for EasyLlama’s Compliance and Security Training Platform. This persons should be highly analytical and results-driven with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Google Ads (UAC, Search, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook/Instagram), Bing Ads, and Reddit Ads. This role requires a mix of strategic thinking, data-driven decision-making, and hands-on execution to ensure our ecosystem of products, content, and solutions reach the right audiences, with the right positioning and messaging. The ideal candidate has worked in fast-growing SaaS startups and has strong command of all major ad platforms and networks, and attribution tools like HubSpot, web pixels, conversion APIs, GTM implementation, and multi-touch funnels.

Requirements

You must have a strong command of attribution tools like web pixels, conversion APIs, GTM implementation, server side tracking, pattern matching, and multi-touch funnels
6+ years of hands-on experience managing paid user acquisition in the U.S. market for B2B companies including Account based Marketing advertising
Demonstrated success operating in high-volume, data-driven environments Designing ads across the customer lifecycle.
A/B testing experience across creatives, CRO, messaging, funnel stages
Strong analytical and Excel/Sheets skills; comfortable reading dashboards (e.g. Looker, Metabase, DataStudio)
SQL knowledge for deeper analysis
Experience managing $500k+ / month budgets across multiple platforms
Deep experience with HubSpot marketing automation and CRM
Strong strategic and analytical mindset
Excellent communication and cross-functional collaboration
Fast execution and ability to operate under pressure
Creative thinker with a constant desire to test new formats, betas, and channels

Responsibilities

Own full customer lifecycle paid media campaigns across new business, expansion, cross-sell, up-sell and reactivation performance for Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta (Facebook) Ads
Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
Build full-funnel paid media strategies, including TOFU/MOFU/BOFU, lookalikes, retargeting, and high-intent acquisition flows.
Experiment with emerging channels such as Reddit, YouTube and TikTok
Build, manage, and optimize paid search and paid social campaigns to drive qualified pipeline, revenue, and CAC efficiency
Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
Develop channel strategies aligned to quarterly and annual revenue goals
Manage pacing, forecasting, and performance reporting across all platforms
Own paid media contribution to pipeline, ARR, and CAC payback period
Design and execute account-based ad programs targeting named accounts, buying committees, and intent-driven segments
Partner with Sales and RevOps to align on target accounts, ICPs, personas, and sales stages
Build multi-touch, multi-channel ABM paid media campaigns using LinkedIn, Meta, and Google
Optimize messaging, creative, and landing pages by account tier, persona, and funnel stage using AI tools.
Use AI to continuously test keywords, audiences, bidding strategies, creatives, landing pages, and offers.
Experiment with freemium offerings and PLG motions to acquire a larger volume of small business customers
Develop creative testing frameworks using AI for UGC, influencers, short-form videos, static, native formats.
Analyze performance using attribution, funnel conversion metrics, and cohort analysis.
Track qualified pipeline, ARR, CAC payback, LTV:CAC, and forecast accuracy, with secondary metrics across CTR, CVR, and channel efficiency.
Translate data into clear insights and recommendations for leadership
Establish best practices for scaling what works and cutting underperforming spend
Report results and insights at both tactical and executive levels.
Work closely with Content, Product Marketing, and Design to develop high-impact ad creative and messaging
Partner with Marketing Ops on tracking, attribution, CRM integration, and audience syncing
Align with Sales and Customer Success teams on campaign timing, account prioritization, and pipeline outcomes