Front-posted about 21 hours ago
Full-time • Mid Level
Hybrid • San Francisco, CA
251-500 employees

Front is looking for a strategic and hands-on Senior Performance Marketing Manager to own and scale our global paid acquisition strategy. This role is central to our growth engine, driving both integrated brand campaigns and full-funnel demand generation programs to acquire new customers. As the Senior Performance Marketing Manager, you’ll lead paid media efforts across a diverse range of platforms—including paid search (SEM), paid social (LinkedIn, Meta), programmatic display, YouTube, Reddit, Quora and other emerging channels. You’ll own the strategy, execution, testing and optimization, with a clear focus on driving pipeline and measurable ROI.

  • Own end-to-end paid acquisition strategy and execution—from planning and budgeting to launch and reporting
  • Manage and scale campaigns across paid search (Google, Bing), paid social (LinkedIn, Meta), programmatic display, video (YouTube, CTV), Reddit, Quora, and more
  • Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics
  • Partner with Growth Marketing, Product Marketing, Content, Brand Creative, and Web to develop compelling campaigns tailored to personas and funnel stages
  • Design and run A/B and multivariate tests to optimize ad creative, landing pages, targeting, and bidding strategies
  • Analyze performance across all channels to identify trends, gaps, and opportunities—reporting insights to stakeholders
  • Drive spend efficiency and maximize ROI while meeting pipeline and CAC targets
  • Explore and validate new paid channels, campaign types, and technologies to unlock additional growth levers
  • Manage relationships with external agencies and vendors to ensure alignment, quality, and results
  • 5-7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in SaaS
  • Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other key ad platforms
  • Strong track record of optimizing multi-channel campaigns to hit pipeline, ROI, and CAC targets
  • Analytical mindset with experience in A/B testing, attribution modeling, funnel analysis, and conversion tracking
  • Familiar with Marketing Automation and Attribution tools (i.e. Hubspot/Marketo, Salesforce, Bizible, HockeyStack)
  • Eye for design and creative—able to collaborate on and assess ad creative and copy that converts
  • Highly collaborative with excellent communication and project management skills
  • A growth mindset—you’re constantly looking to test, learn, and iterate
  • Experience with and passion for the customer experience software space
  • Familiarity with intent-based and ABM strategies, ABM platforms and DSPs (i.e. 6Sense, StackAdapt, Demandbase)
  • Competitive salary
  • Equity (we are post-series D & backed by some of the best VCs in the US)
  • Private health insurance, including plan options at no cost to employees
  • Paid parental leave
  • Flexible time off policy
  • Flexibility to work from home Monday and Friday, unless posted as a fully remote role
  • Mental health support with Workplace Options
  • Family planning support with Maven
  • $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
  • Wellness Days - Fronteers get an additional day off on months with no holidays
  • Winter Break - Our offices are closed from Christmas to New Year's Day!
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