Senior Performance Marketing Manager

Unanet • Reston, VA

20h

About The Position

We are looking for a data-driven, AI-fluent Senior Performance Marketing Manager to join our Growth & Performance Marketing team. This role leads performance marketing across paid media, website optimization, and search—combining deep channel expertise with AI-enhanced analysis, experimentation, and decision-making. You will partner closely with the Senior Director of Growth & Performance Marketing and collaborate across ABM, content, product marketing, analytics, and operations to accelerate pipeline and revenue growth. This role is designed for a marketer who thrives at the intersection of performance, AI, and customer experience , applying modern tools and techniques to move faster, test smarter, and scale what works.

Requirements

• 6+ years in performance marketing within B2B SaaS or complex enterprise tech.
• Strong analytical mindset with experience in reporting, attribution, and funnel diagnostics.
• Proficient with GA4, Looker/Data Studio, Tableau/Power BI, or similar tools—plus the ability to leverage AI-driven analytics platforms.
• Comfortable using AI for content generation, data exploration, search analysis, optimization modeling, and experimentation.
• Skilled collaborator who works effectively with product marketing, content, UX, and operations teams.
• Excellent communicator who can synthesize AI-supported insights into clear recommendations for senior leaders.
• Self-starter who thrives in a fast-paced, innovation-driven environment.
• Bachelor’s degree in Marketing, Business, Analytics, or related field.

Nice To Haves

• Ability to operationalize AI across search, paid media, and CRO.
• Comfort managing automated bidding, experimentation frameworks, and AI-assisted workflows.
• Expertise in designing hypotheses and using AI to accelerate testing velocity.
• Strategic judgment to evaluate machine-generated insights and make business-aligned decisions.
• Experience optimizing for generative and conversational search (AI assistants, answer engines).
• Familiarity with geo-targeted acquisition strategies and localization.
• Experience with first-party data strategies and MTA modelling.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo).
• Exposure to AI-based creative tools, experiment platforms, or predictive analytics.

Responsibilities

• AI-Integrated Search & SEO Lead SEO with a strong emphasis on AEO (answer engine optimization) and GEO (generative/AI search) to grow organic visibility across emerging search ecosystems (AI assistants, conversational search, voice/assistant-driven queries). Use AI tools to model search behavior, cluster topics, identify content gaps, and forecast performance. Partner with content and product marketing to align search strategy with messaging and industry trends.
• AI-Augmented Website Optimization (CRO) Drive conversion optimization across website and landing page funnels. Use AI-powered experimentation tools to run A/B and multivariate tests, surfacing predicted winners and user behavior insights. Analyze heat maps, session replays, and UX data—using AI to detect patterns—then collaborate with design/UX to deliver rapid improvements.
• Paid Media Optimization Optimize paid media programs across channels, leveraging platform automation and AI-driven insights to improve targeting, bidding, and creative performance. Forecast budgets and pacing using AI-based models to maximize ROI/ROAS while maintaining lead quality.
• Performance Analytics & Insights Own performance measurement across the full funnel: impressions → engagement → pipeline → revenue. Use AI-driven dashboards and anomaly detection tools to identify trends, performance shifts, and opportunities. Translate data into actionable insights and present findings to senior leaders.
• Cross-Functional Leadership Work closely with ABM, product marketing, content, and analytics to ensure campaigns, messaging, targeting, and conversion paths are fully aligned. Collaborate with marketing operations on attribution, tracking, data integrity, and AI-assisted measurement models.
• Experimentation & Innovation Lead experimentation across emerging channels (AI-powered ad systems, generative creative, conversational search, geo-targeted strategies). Evaluate new tools, platforms, and techniques—including AI copilots and automation systems—and recommend innovations that drive efficiency or performance lift.
• Tracking, Attribution & Data Integrity Partner with marketing operations to implement strong tracking, measurement, and attribution practices, including first-party data strategies and multi-touch attribution models. Use AI tools to monitor data quality, tag consistency, and tracking accuracy.
• Vendor & Agency Management Manage relationships with agencies and external partners, using AI-supported performance scoring and reporting to ensure accountability and strong ROI.
• Research & Learning Stay ahead of industry shifts in performance marketing, AI/ML applications, privacy, analytics, and generative search. Proactively identify opportunities to leverage new AI capabilities for competitive advantage.

Benefits

• You will be eligible for employee equity as well as discretionary bonus compensation, subject to plans that may be in effect from time to time.
• You will further be eligible to participate in Unanet’s employee benefits plans and programs.
• For more details on Unanet’s benefits offerings, please visit unanet.com/employee-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees