Senior Performance Marketer - Mainstream

David Kennedy Recruitment•Capon Bridge, WV

13h•Remote

About The Position

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Performance Marketer to join its Growth team. The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets.

Requirements

Fluent in English, both written and spoken
Proven hands-on paid acquisition experience with direct campaign ownership
Personally controlled spend of $300K+ per month
Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback
Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social
Proven ownership of creative testing decisions
Experience personally deciding what to test, scale and stop
Strong understanding of acquisition and subscription economics
Comfortable working for an adult-AI companionship company

Responsibilities

Personally launch, manage and optimise paid acquisition campaigns
Directly control and allocate significant monthly acquisition budgets
Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
Own creative testing decisions, including what to test, scale or stop
Develop and execute acquisition strategies across B2C consumer channels
Scale campaigns across multiple markets and platforms
Conduct high-volume creative testing to identify scalable acquisition opportunities
Analyse subscription funnel and cohort economics to support commercial decisions
Optimise web and subscription funnels to improve acquisition performance
Allocate budgets across channels based on performance and commercial priorities
Monitor account restrictions and resolve acquisition challenges where relevant
Use performance and attribution tools to analyse campaign effectiveness