Senior Performance Copywriter

CapsLock

9d•Remote

About The Position

The role of a Senior CRO Copywriter focuses on creating persuasive, conversion-driven copy with the primary goal of improving marketing performance and conversion rates. This involves developing compelling copy for landing pages, ads, video scripts, and other marketing assets that attract cold audiences and encourage them to take action. The CRO Copywriter works closely with marketing, creative, and testing teams to develop and optimize messaging based on customer research, campaign performance, and A/B testing results. Key tasks include developing new copy and messaging angles, researching audiences and competitors, analyzing copy performance, and continuously testing and refining copy to improve conversion metrics.

Requirements

5+ years of experience in Direct Response Copywriting, Performance Copywriting, Advertising Copywriting , or a similar conversion-focused role.
Native-level English.
Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
Proven experience writing landing pages, paid advertising copy, and performance creative.
Strong ability to develop headlines, hooks, offers, CTAs, value propositions, and messaging angles.
Experience writing for cold audiences and customer acquisition campaigns.
Ability to quickly research and understand unfamiliar products, markets, and customer segments.
Ability to translate features and technical information into clear customer benefits.
Experience creating structured copy variations for A/B testing.
Comfortable reviewing marketing performance data and using results to improve copy.
Strong attention to detail, grammar, proofreading, and consistency.
Ability to manage multiple clients, niches, and projects simultaneously.
Experience using AI tools for research, copy development, analysis, and workflow optimization.
Curious to explore new tools, formats, and creative approaches.
Adaptability to shifting priorities and fast-paced team dynamics.
High execution speed without compromising quality.
Consistent on-time delivery and attention to deadlines.
Strong attention to detail, especially when adhering to compliance and brand guidelines.
Critical thinking and a problem-solving mindset.
Clear, professional communication and team collaboration skills.
Initiative to find solutions even when processes are undefined.
Strong work ethic, self-motivation, and a drive to exceed expectations.

Responsibilities

Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
Research products, customers, competitors, markets, and advertising trends to identify new messaging opportunities.
Develop compelling headlines, hooks, offers, value propositions, benefits, and creative angles, translating technical product features into clear customer-focused messaging.
Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
Create meaningful copy variations for structured A/B testing, analyze performance, and continuously iterate based on results.
Identify successful copy concepts and adapt them across similar clients, products, and industries.
Contribute winning concepts, failed tests, research, and learnings to the company's copywriting knowledge base.
Collaborate in brainstorming sessions with Marketers, Designers, Video Editors, Media Buyers, and other team members.
Use AI tools in the copywriting workflow to improve research, ideation, analysis, and production efficiency.