Senior Paid Social Strategist (Meta and TikTok)
About The Position
At MVR Digital, we are scaling fast and looking for a paid social expert who can drive performance, lead with clarity, and own outcomes. This role is Meta and TikTok focused. You will own strategy, execution, and optimization across key accounts, and you will be client facing to discuss strategy and performance. Over time you will mentor junior buyers and act as the quality gatekeeper for paid social across MVR. MVR Digital is a progressive performance marketing agency with hubs in NYC, Chicago, and Denver. We partner with emerging and growth stage brands to drive profitable growth. Recognized by Adweek as one of the Fastest Growing Agencies in 2023, we specialize in full funnel paid media, with deep expertise in DTC, e-commerce, beauty, wellness, and luxury. Our team blends analytics with creativity, ownership with innovation, and always centers client success.
Requirements
- Four or more years of hands on paid social experience in an agency or high growth environment
- Proven success managing large paid social budgets at scale, $100K per month or more, with clear ROAS, CPA, and MER improvements
- Deep Meta expertise across Advantage+, CBO, signal quality, and CAPI, plus real TikTok Ads experience you can speak to in detail
- Direct to consumer or e-commerce ownership.
- Strong creative instincts. You brief, critique, and iterate creative rather than waiting for it
- Fluency with GA4, Looker Studio, attribution concepts, and testing frameworks
- Sharp analytical skills and impeccable attention to detail, especially in QA and tracking
- Excellent English communication skills, confident in client facing settings
- Bias for ownership, thoughtful pushback, and clear decision making
Nice To Haves
- Premium or luxury brand experience is a strong plus
Responsibilities
- Develop and execute paid social strategies across Meta and TikTok aligned to client goals, budgets, and KPIs
- Manage and scale campaigns end to end, including daily optimization, structured creative testing, budget pacing, and audience strategy
- Own Advantage+ Shopping, CBO, and ABO decisions, and know when each one is the right call
- Build and run TikTok campaigns beyond in-feed basics, including Spark Ads and TikTok Shop where relevant
- Analyze performance by creative, audience, placement, and funnel stage to guide decisions and roadmaps
- Plan and run ongoing experiments across creative, segmentation, bidding, and landing pages
- Proactively flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact
- Monitor accounts daily so nothing is missed
- Review and QA campaign builds from other buyers before launch and provide actionable feedback
- Partner with Client Success to build reporting cadence, craft clear narratives, and prepare monthly decks with insights and recommendations
- Brief creative directly and give sharp feedback on concepts, hooks, and iterations. You are expected to have a point of view on what creative will perform, not just report on what did
- Partner with analytics to ensure clean tracking, CAPI and Pixel quality, UTM hygiene, GA4 accuracy, and workable attribution
- Mentor junior buyers and contribute to shared processes, templates, and documentation
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
