Senior Paid Social Media Buyer (Direct Response | Lead Generation)

Innovative Metrics • Beverly Hills, CA

1d

About The Position

We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.
You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.

Requirements

• 5+ years experience in paid social media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
• Meta Ads (required)
• TikTok Ads (strongly preferred)
• Experience in one or more of:
• Mortgage
• Solar
• Insurance
• Home services
• Strong understanding of:
• CPL optimization
• Funnel metrics (CTR, CVR, CPA, LTV)
• Creative testing frameworks
• Ability to work closely with creative teams and guide creative direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

Responsibilities

• Plan, launch, and optimize paid social campaigns across:
• Meta (Facebook/Instagram)
• TikTok Ads
• Other emerging social platforms
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative strategists/designers to:
• Develop new ad angles
• Test creatives at scale
• Identify and scale winning ads
• Manage audience strategy, budget allocation, and campaign structure
• Continuously test and optimize:
• Creatives, hooks, offers
• Audiences and targeting
• Landing pages and funnels
• Implement and manage tracking systems:
• Pixels, Conversion API (CAPI)
• Offline conversion tracking
• CRM integrations

Benefits

• Competitive base + performance-based bonuses tied to:
• Lead volume
• CPL targets
• Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees