Senior Paid Social Manager

Soar With Us

13h•Hybrid

About The Position

Launch With Us is seeking a Senior Paid Social Manager to drive profitable growth across a portfolio of DTC brands. This role involves strategic paid social leadership, client management, and mentoring Paid Social Managers. The company manages over £25M in annual paid media across Meta, Google & TikTok for brands like Lucky Saint and Fem Fuelz. Launch With Us operates as a unified team where creative and media work together, leading to their recognition as the UK's number one Independent Meta Agency Group. They are an AI-forward agency experiencing rapid growth, with a team of over 20 operators and 120% YoY growth for the past two years. The company offers a remote-first working model with access to a London office and emphasizes culture, training, and professional development with structured training and clear progression paths.

Requirements

3+ years of paid social experience within an agency or DTC e-commerce environment, with a proven track record of scaling brands through Meta and TikTok advertising.
Deep understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
Strong commercial acumen with the ability to connect marketing performance to wider business objectives and growth outcomes.
Proven experience developing account strategies that improve customer acquisition efficiency, increase revenue, and drive sustainable growth.
Advanced analytical capabilities, with confidence using Triple Whale, Shopify, GA4, Meta, and TikTok reporting environments to identify opportunities and solve performance challenges.
Excellent client-facing communication skills, with the ability to confidently lead strategy discussions, performance reviews, and planning sessions.
Experience mentoring, coaching, or supporting the development of junior team members, helping elevate performance across the wider team.
Strong project management and organisational skills, with the ability to balance strategic thinking and day-to-day execution.
Proactive, commercially minded, and comfortable taking ownership of performance outcomes.
Passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.

Nice To Haves

Creative strategist who will shape the future of performance-driven creative and who thrives on the responsibility of delivering results.
Ready to take ownership of strategic creative excellence and drive measurable impact at scale.

Responsibilities

Drive profitable growth across a portfolio of DTC brands through strategic paid social leadership, client management, and mentoring Paid Social Managers.
Own strategy and performance across a portfolio of DTC eCommerce brands, working directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client outcomes.
Mentor Paid Social Managers & Media Buyers, helping raise execution standards across the business.
Diagnose performance challenges quickly, uncover opportunities, and confidently present solutions.
Work closely with Media Buyers, Paid Social Managers, and Creative teams to identify growth opportunities, remove performance bottlenecks, and ensure strategy translates into measurable commercial outcomes.
Set the growth forecast for every account in your portfolio, including the number each brand needs to hit and the paid social plan to reach it.
Diagnose the one constraint actually holding an account back (offer, creative, or landing page) and fix it.
Build creative testing roadmaps that treat volume and iteration as a science.
Apply offer psychology and landing page testing as core levers.
Carry new customer growth, MER, and retention as commercial outcomes you are accountable for.
Act on account data immediately when it points to a specific lever.
Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
Translate business goals into actionable paid social strategies that deliver measurable results.
Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
Regularly review account performance and proactively recommend new initiatives that support long-term success.
Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures.
Work closely with Growth Executives to ensure strategic recommendations are implemented effectively.
Analyze performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency.
Identify underperforming areas quickly and develop recovery plans.
Continuously seek opportunities to improve account performance through testing, optimization, and strategic recommendations.
Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
Provide strategic feedback on messaging, hooks, formats, offers, and content themes.
Use consumer insights and campaign learnings to influence creative direction and identify opportunities to improve conversion rates and customer acquisition performance.
Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and TikTok.
Use AI tools daily to accelerate research, ideation, analysis, and strategic thinking.
Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
Identify opportunities where AI can unlock faster insight discovery or better decision-making.
Stay ahead of emerging AI tools and workflows relevant to performance marketing and growth strategy.
Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance.
Lead performance reviews, planning sessions, and strategy discussions with confidence.
Present recommendations clearly and commercially.
Drive client retention by delivering exceptional service, maintaining strong communication, and consistently demonstrating value.

Benefits

27 days of annual leave, plus Bank Holidays and your birthday off each year.
Work abroad for up to 30 days per year (T&Cs apply).
Company pension scheme.
Clear and structured employee progression roadmap.
Private health insurance after 6 months.
Life insurance cover.
Smart Health wellbeing support services.
Healthcare cash plan covering dental, optical, and physiotherapy support.
Clear and structured progression plan designed to support your professional growth and career development.
Annual pay reviews, supported by quarterly performance evaluations and structured progression plans.
Monthly incentives and a Kudos reward scheme.
Christmas performance bonus scheme.
Ongoing training and personal development opportunities.