Senior Paid Search Specialist

Darkroom•New York, NY

2d•Hybrid

About The Position

Darkroom is seeking a performance-driven Senior Paid Search Specialist for their Paid Media team. This role requires a strong understanding of paid search advertising systems, the evolving AI search environment, and the broader AI ecosystem and emerging ad platforms. While primarily focused on Google, expertise in YouTube, Bing, and new AI platforms like Kontext, Koah, Perplexity, Claude, and OpenAI is expected. The ideal candidate is passionate about paid search, understands search buying behavior, has a proven history of driving sales through paid search, can scale ad accounts to over $1M USD per month, and possesses excellent client relationship management skills. This is a strategic role that involves campaign ownership, optimization, reporting, and cross-functional collaboration with creative, creator, brand, and analytics teams. Darkroom offers a fast-paced, high-accountability environment for ambitious and curious marketers looking to grow and gain hands-on experience across various platforms and verticals.

Requirements

Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.
4+ years minimum of paid media advertising experience within Paid Search, Google in specific (building high converting funnels and driving quantifiable results).
3+ years minimum managing paid search advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
Expertise in developing, testing, and optimizing advertisement copy and short form video creative
Expertise in creative consultation for successful Paid Social Ads that convert
Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results
Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, CPM)

Nice To Haves

Strong mastery of paid search advertising systems, the evolving AI search environment, and a deep understanding of the AI ecosystem and emerging ad platforms.
Expertise and campaign deployment on other paid search based platforms.
Willingness to try new platforms as AI search product evolve.
Curiosity about the emerging AI advertising ecosystem, and performance marketing at large.
Ambitious, curious, and ready to grow.
Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.

Responsibilities

Plan, develop, and implement comprehensive paid media strategies exclusively focused on Paid Search to increase brand visibility and drive new user acquisition and leads via paid media campaigns.
Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
Obsession with the paid search advertising action, bid system, and market dynamics to best convert customers at the lowest possible cost for the brand.
Keen to develop innovative paid search strategies that blend traditional search, YouTube, and emerging AI search.
Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
Manage between 6-10 Paid Media accounts (including but not limited to: Google, YouTube, Bing, and the emerging AI sSearch Platforms (Koah, Kontext) on behalf of Darkroom clients, with aggregate monthly spends ranging between $20,000 - $3M.
Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.
Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.
Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily).
Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.
Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.
Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation.
Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy.
Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.