Senior Paid Media Specialist

Crisp Recruit•Birmingham, AL

25d

About The Position

At Alexander Shunnarah Trial Attorneys, our mission extends beyond just winning cases—we’re delivering justice, providing unparalleled client service, and building a dominant legal brand that drives real impact. Founded on principles of passion, purpose, and an unwavering commitment to justice, we have rapidly expanded our presence nationwide, achieving life-changing results for our clients. With a team dedicated to fighting for the rights of the injured and a firm generating nine-figure revenue, we move fast, make data-backed decisions, and leverage cutting-edge technology to maximize efficiency and scale aggressively. Our trajectory continues upward as we expand our impact and redefine what’s possible in the legal industry. We are seeking a Senior Paid Media Specialist to spearhead high-spend, high-intent campaigns that drive client acquisition at scale. This role is for a proven Google Ads expert who knows how to manually bid, optimize for lead quality, and adjust strategy dynamically in response to market conditions. If you're a results-driven specialist who thrives in a high-performance environment, we want you on our team.

Requirements

Expertise in Google Search Ads for high-spend, high-intent lead generation campaigns.
Proven success with manual bidding strategies (not reliant on Smart Bidding alone).
Strong knowledge of retargeting and audience segmentation across Google Display, YouTube, and Meta.
Experience integrating campaigns with HubSpot or similar CRMs for lead tracking and nurturing.
Ability to pivot quickly based on market conditions and adjust strategy in real time.
Analytical and data-driven, with a proven track record of optimizing CPA, ROAS, and lead quality.
A high-performance, results-driven mindset.
Thrives in a fast-paced, high-growth environment.
Strong sense of ownership, accountability, and urgency.
Innovative problem solver with a bias for action.

Responsibilities

Build, launch, and optimize high-intent Google Search campaigns to drive maximum lead quality and conversion efficiency.
Implement manual bidding strategies to maintain competitive positioning while lowering cost per acquisition (CPA).
Execute retargeting and audience segmentation strategies across Google Display, YouTube, and Meta to re-engage high-value prospects.
Adjust budgets and bids dynamically based on search volume trends, competitive shifts, and firm intake needs.
Collaborate with automation specialists to align paid campaigns with HubSpot lead nurturing for higher case conversion rates.
Ensure seamless integration between paid media efforts and the firm's intake process to maximize ROI.
Analyze search term reports, audience behaviors, and conversion paths to refine targeting and improve lead quality.
Track CPA, ROAS, and other key performance indicators (KPIs) to continually improve campaign efficiency.
Stay ahead of industry trends and leverage AI and automation where applicable to scale results.