Senior Paid Media Specialist

Dutch Bros Coffee•Tempe, AZ

6d•Onsite

About The Position

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. Position Overview: The Sr. Paid Media Specialist is a crucial member of the marketing team, responsible for the daily execution of various media programs. This role focuses on implementing and deploying campaigns across primarily paid digital channels, with a strong emphasis on driving measurable results through meticulous execution.

Requirements

Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required
4+ years of experience in paid media or digital marketing, specifically in digital media required.
Excellent written and verbal communication skills
Creative thinking and the ability to translate ideas into actionable plans
Proven ability to work collaboratively in a team and manage multiple projects simultaneously
Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables
Detail orientation
Project management
Business curiosity
Communication (written/verbal)
Data analysis, including budget and KPIs
Collaboration
Adaptability
Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions
Must be able to collaborate in-person with occasional impromptu in-person meetings
Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches.
Must be able to occasionally move or lift office items up to 25 pounds
Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.
Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.
Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed.
Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software.
Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools.

Nice To Haves

Multi-unit QSR or retail experience, preferred

Responsibilities

Support paid media efforts, including asset management & trafficking, budget flowcharts, and agency coordination
Develop, execute, and optimize paid digital advertising campaigns across various channels (e.g., search, social, display, programmatic) to drive customer acquisition, conversion, and retention.
Conduct A/B testing on campaign elements (e.g., ad copy, visuals, landing pages, targeting) to identify best practices and continuously improve campaign performance.
Collaborate cross-functionally with creative teams to ensure campaign assets are aligned with brand guidelines and campaign objectives.
Ensure all assets are delivered to agency on time for media flights, including leading any in-flight modification of messaging strategy / versioning as needed
Other duties, as assigned
Assist in monitoring campaign performance, tracking accuracy, and budget allocation by optimizing spend against core KPIs
Monitor and report on the performance of campaigns, measuring ROI and key performance indicators, making recommendations for improvement
Analyze agency reporting on campaign effectiveness and propose recommendations for improvement by media channel
Manage agency in producing detailed, regular status and budget reports
Assist with monthly budget breakouts and accurate invoice coding
Ensure accuracy of budget and KPI reports with agency and make process recommendations to address any gaps
Other duties as assigned
Conduct market and performance analysis, and trends assessment:
Analyze market trends, competitor activities, paid media dynamics habits to inform campaign strategies
Activate, execute, measure promos & media support for regional activations.
Make data-driven recommendations to enhance future campaigns and tactics
Conduct in-depth analysis of market trends related to paid media
Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by media channel
Monitor competitive advertising creative, local marketing efforts and spend trends
Other duties as assigned