Senior Paid Media Specialist
About The Position
As a Senior Paid Media Specialist, you’ll play a key role in driving BECU’s member acquisition goals through strategic paid media campaigns. You’ll manage and optimize existing campaigns across search, display, video, and social channels, ensuring performance aligns with business objectives. Your expertise will help us stay ahead of industry trends, leverage new technologies, and deliver creative, impactful advertising that resonates with our audience. This is your opportunity to combine analytical skills with creative thinking to make a measurable impact on BECU’s growth. This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience.
- Minimum 5 years of functional experience in marketing and/or digital channel support role required.
- Proven experience managing paid media campaigns using platforms like Google Ads and Meta.
Nice To Haves
- Google Ads and Meta certifications.
- Demonstrated proficiency in data analytics and Excel for reporting and visualization.
- Experience with affiliate or publisher network partnerships.
- Agency experience in paid media management.
- Creative thinking and ability to collaborate on ad development.
- Time management and organizational skills.
- Ability to adapt to change and thrive in an agile environment.
Responsibilities
- Manage Paid Media Campaigns: Oversee existing campaigns across Google, Meta, LinkedIn, and YouTube, ensuring they meet performance goals and cost-per-acquisition targets.
- Optimize for Success: Monitor KPIs like click-through rates and view-through rates, analyze performance data, and recommend adjustments to improve results.
- Lead Creative Refreshes: Audit ad copy and visuals and collaborate with agencies to develop new creative assets for annual refreshes and major initiatives.
- Collaborate Across Teams: Work closely with analytics, creative, and agency partners to enhance campaign performance and implement new strategies.
- Drive Innovation: Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns.
- Reporting & Automation: Deliver weekly and monthly performance reports, and partner with analytics to automate reporting processes.
- Support Affiliate Partnerships: Assist in managing relationships with affiliate and publisher networks.
- Champion Agile Workflows: Thrive in a fast-paced, agile environment where priorities shift quickly, and collaboration drives success.
Benefits
- 401(k) Company Match (up to 3%)
- 4% annual contribution to your 401(k) by BECU
- Medical, Dental and Vision (family contributions as well)
- PTO Program + Exchange Program
- Tuition Reimbursement Program
- BECU Cares volunteer time off + donation match
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
