Senior Paid Media Specialist

Verily • Dallas, TX

1d • $112,000 - $168,000

About The Position

Verily is seeking a strategic and results-driven Senior Paid Media Specialist to lead the planning, execution, optimization, and reporting of integrated media campaigns across our enterprise and consumer products. This role requires hands-on expertise in managing paid search and paid social campaigns, with a strong preference for experience in programmatic advertising via Demand Side Platforms (DSPs). The ideal candidate will possess a blend of analytical prowess, creative thinking, and technical proficiency to drive performance and achieve marketing objectives.

Requirements

• Minimum of 5 years in digital advertising, with a focus on paid search and paid social campaigns.
• Expertise in Google Ads and Facebook Ads Manager.
• Understanding of SEO principles and their interplay with paid media.
• Hands-on experience with DSPs such as Viant, The Trade Desk, or similar platforms.
• Strong ability to interpret data, with proficiency in tools like Google Analytics and Excel.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent verbal and written communication skills, with the ability to convey complex information clearly.
• Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

Nice To Haves

• Experience with additional platforms such as LinkedIn Ads, Twitter Ads, or TikTok Ads.
• Knowledge of data visualization tools like Tableau or Looker
• Understanding of privacy regulations, including GDPR and CCPA, and their impact on digital advertising.
• Experience in the healthcare/life sciences vertical (or any sensitive category vertical).
• Previous experience in a fast-paced agency environment managing multiple client accounts.

Responsibilities

• Develop and implement comprehensive paid media strategies across search, social, and programmatic channels to meet business goals.
• Oversee day-to-day operations of paid media campaigns, including setup, monitoring, and optimization to ensure optimal performance and budget utilization.
• Analyze campaign data to extract insights, identify trends, and make data-driven decisions to enhance ROI.
• Work closely with cross-functional teams, including Creative, Product, and Analytics, to ensure cohesive campaign execution, messaging, and reporting.
• Prepare and present detailed reports on campaign performance, providing actionable recommendations for continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed