Paid Media Specialist

Center for Vein Restoration•Greenbelt, MD

2d•$66,000 - $75,000

About The Position

We’re America’s Largest Physician-Led Vein Center - having most recently been awarded the Healthcare Industry Top Work Places 2021 award, Top Work Places USA 2021 award, and Glassdoor Top CEO Award in 2019! Patients inspire us every day at Center for Vein Restoration. Since 2007, we’ve been using this inspiration to radically improve lives by providing safe, personalized, and positive treatment options for vein disease. And today, we’re the nation’s leader in varicose and spider vein care, offering a variety of nearly pain-free solutions to eliminate unsightly and uncomfortable veins. As the nationally recognized leader in the treatment of vein disease and venous insufficiency, CVR’s hiring philosophy is simple: Attract and train the most qualified individuals and provide them the opportunity to strive for excellence and advance their career goals. We are seeking a results-driven Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital media marketing, a knack for optimizing campaigns, and the ability to lead strategy development for paid initiatives. You will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to drive engagement, increase brand awareness, and achieve our marketing objectives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3-5 years of experience in social media marketing, digital marketing, or related field
Proven track record of developing and executing successful paid media strategies, particularly on Google, Facebook, Instagram, LinkedIn and YouTube.
Strong analytical skills with experience in data analysis and reporting tools.
Creative thinker who can generate innovative ideas and translate them into effective advertising campaigns.
Experience with media budget management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
Certifications in Digital Marketing or Social Media Marketing (e.g., Facebook Blueprint, Google Ads, Google Analytics) are preferred.
Highly motivated and proactive
Creative thinker with strong attention to detail
Ability to manage multiple tasks and meet deadlines.
Adaptability and willingness to learn new skills.

Nice To Haves

Bilingual
Experience using Craft and HubSpot
Shopify (e-commerce) experience
Adobe Creative Suite experience

Responsibilities

Assist in the management and optimization of Google Ads campaigns.
Conduct keyword research and develop ad copy that aligns with campaign objectives.
Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
Assist in the development and optimization of landing pages to support marketing campaigns.
Collaborate with web development and design teams to ensure landing pages are visually appealing and conversion focused.
Conduct A/B testing to identify the most effective landing page designs and content.
Assist in the execution of paid social media campaigns on Facebook and Instagram.
Publish engaging organic social media content for Facebook, Instagram, LinkedIn and YouTube.
Monitor and respond to social media interactions promptly to foster community engagement.
Stay current with social media trends, tools, and best practices.
Conduct market research to identify opportunities for growth and engagement within the social media landscape.
Assist in implementing social media strategies to increase brand awareness and audience engagement.