Paid Media Specialist

Blades Of Green And B.O.G. Pest Control•Coppell, TX

About The Position

This role is responsible for the day-to-day execution, monitoring, and optimization of Google Ads and Local Service Ads (LSAs) across multiple brands and locations. The primary focus is LSA management and performance, with secondary support for Google Search campaigns. This role executes against strategy set by the Paid Media Manager and Head of Marketing and ensures campaigns are running cleanly, efficiently, and without disruption. This is a hands-on execution role, not a strategy or vendor-management position.

Requirements

3-6 years hands-on experience managing Google Ads
Direct experience managing Local Service Ads (LSAs) at scale
Strong understanding of bidding strategies, budgets, and pacing
Experience with call tracking and form conversion tracking
Comfortable working in high-volume, multi-location accounts
Detail-oriented with strong QA instincts
Ability to identify issues quickly and escalate appropriately
Execution-first mindset — focused on accuracy and consistency
Comfortable working within defined strategy and guardrails
Proactive in identifying problems before they impact performance
Organized, dependable, and responsive
Calm under pressure during peak season or high spend periods

Responsibilities

Manage LSAs across all active locations and brands
Add and launch new locations into LSAs as markets expand
Monitor budgets, impression share, lead volume, and CPL daily
Increase or decrease budgets in real time based on performance
Proactively manage licensing, insurance, and compliance to avoid downtime
Monitor lead quality and escalate issues with routing or intake
Coordinate with the Project Manager on reporting and issue resolution
Execute changes to existing Search campaigns based on direction from the Paid Media Manager
Monitor campaign health: spend pacing, CPCs, CTR, conversion volume
Implement ad copy updates, extensions, and asset changes
Assist with keyword hygiene, negatives, and search term reviews
Support testing initiatives (ad copy, landing pages, bidding changes)
Daily performance checks to ensure campaigns are live and healthy
Identify anomalies (sudden CPL spikes, drops in volume, paused locations)
Ensure tracking is firing correctly for calls and forms
Flag issues quickly to the Paid Media Manager and Project Manager
Provide weekly performance summaries and insights
Work closely with: Paid Media Manager (strategy & prioritization)
Project Manager / BI (reporting & dashboards)
Intake / Head of Marketing (lead quality & speed-to-lead issues)
Paid Media Manager (strategy & prioritization)
Project Manager / BI (reporting & dashboards)
Intake / Head of Marketing (lead quality & speed-to-lead issues)

Benefits

Competitive salary and comprehensive benefits package
Competitive pay - Life is expensive! We believe in paying well
Your job is safe with us. We are a fast-growing company, which means you will have opportunities to advance your career - we promote from within!
Do you want to work with your friend? We offer a referral bonus!
Affordable health care packages that include medical, dental, vision and life insurance
401K, 6 Company Paid Holidays, Paid Vacation
Fun team celebrations year-round!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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