Senior Paid Media Specialist

Centerfield•Los Angeles, CA

51d•Hybrid

About The Position

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world's leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield's digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles. We're looking for a highly analytical, performance-driven Senior Paid Media Specialist to support our paid media strategy within our Business Services (B2B) vertical. In this role, you will be part of our collaborative Paid Media team, supporting acquisition efforts designed to reach high-intent business customers across Google Ads and additional digital channels.

Requirements

3+ years of hands-on Paid Search / SEM experience in performance-driven environments, with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
Deep understanding of auction dynamics, automated bidding strategies, and performance measurement.
Strong analytical ability with expertise working in Excel and interpreting large datasets.
Experience building dashboards or reports using Looker Studio, Tableau, or similar BI tools.
Excellent communication skills with the ability to present insights and influence decisions.
Highly detail-oriented with a strong analytical and problem-solving mindset.
Curious, proactive, and constantly searching for optimization opportunities.
Comfortable managing multiple projects in a fast-paced environment.
Collaborative, with the ability to work closely with both technical and non-technical teams.
Bachelor's degree in Marketing, Economics, Statistics, Finance, or a related field.

Nice To Haves

B2B marketing, demand generation, or lead generation experience.
Experience with Paid Social channels (Meta, TikTok, LinkedIn).
Advanced Excel or SQL skills.
Experience with landing page optimization, CRO tools, or creative experimentation workflows.
Familiarity with Google Ads Scripts, automation tools, or feed optimization.

Responsibilities

Strategically plan, launch, and manage SEM campaigns to drive efficient user acquisition on our Owned & Operated properties, supporting growth goals for our Business Services vertical.
Own end-to-end execution across keyword strategy, bidding, targeting, ad copy, landing pages, and creative testing, ensuring performance aligns with CPA, ROAS, and gross profit goals.
Identify and activate new opportunities across Search, Performance Max, Demand Gen, Microsoft Ads, and emerging platforms.
Proactively uncover optimization opportunities to drive incremental efficiency and volume.
Build and execute structured testing strategies across ad copy, bidding strategies, audience segmentation, and landing page experiences to continuously improve conversion rates and cost efficiency.
Leverage market insights, competitive intel, and platform data to fuel continuous growth and innovation.
Analyze large datasets to uncover trends, diagnose performance shifts, and provide actionable and data-driven recommendations.
Build and present clear, concise performance reports that clearly communicate performance drivers and actionable insights to cross-functional teams and leadership
Influence strategy across acquisition, creative, and product workflows by translating data into clear insights.
Work closely with teammates across Paid Media, Product, Sales, Data Analytics, and Engineering, to align on campaign strategy, testing roadmaps, and insights.
Stay on top of Paid Search platform changes, beta opportunities, and competitive trends to fuel growth and innovation.

Benefits

Competitive salary + semi-annual bonus
Unlimited PTO - take a break when you need it!
Industry-leading medical, dental, and vision plans + generous parental leave
401(k) company match plan - fully vested on day 1
Outside patio overlooking Playa Vista + cabanas, firepits & working grills
Monthly happy hours, catered lunches + daily food trucks
Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
Fully stocked kitchens with snacks & drinks
Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
Free onsite gym + locker rooms
Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
Monthly team outings (ball games, casino night, hikes, etc.)
Career growth - we enjoy promoting from within!