Senior Paid Media Buyer

Shared Practices Group • Phoenix, AZ

11h

About The Position

SPG Shared Practices Group is a cash-pay dental implant network operating 40+ surgical practices across the U.S. We don't bill insurance and we don't sell cleanings, and every dollar we spend in paid media is judged against one thing: did it produce a patient who showed up and started treatment. We run our marketing and revenue infrastructure in-house (Salesforce, full offline-conversion tracking, our own attribution), so the person in this seat works with real revenue data, not platform vanity metrics.

Requirements

• 5+ years buying paid media with direct, hands-on account ownership (agency or in-house)
• Deep Google Ads expertise; strong Meta and ideally Microsoft Ads experience
• A strategic operator who reads the landscape, anticipates platform and policy shifts, and brings a point of view, not just execution
• Working knowledge of TCPA and consent rules as they apply to paid lead generation, calls, and SMS
• Strong grasp of landing-page strategy and CRO, and how page experience drives paid performance
• Full-funnel, multi-channel thinking that understands how paid fits with nurture, CRM, and offline conversion
• Genuine comfort with conversion tracking, UTMs, and offline/CRM-fed conversions

Nice To Haves

• Local/multi-market or high-volume lead-gen experience a plus
• Healthcare/dental a plus but not required
• Self-directed; thrives in a systems-first, no-agency-crutch environment

Responsibilities

• Own Google Ads strategy and execution end to end; manage Meta and Microsoft Ads as part of an integrated multi-channel mix
• Hold exact-match discipline on search and structure accounts to protect intent and kill broad-match waste
• Treat landing pages as part of the buy, not an afterthought. You’ll drive the message-match, conversion-rate, and page-speed improvements in partnership with creative and dev
• Run high-intent and conquest campaigns the right way: purpose-built landing intent, no bait-and-switch
• Manage the full funnel from top-of-funnel demand, mid-funnel nurture support, and bottom-funnel conversion toward efficiency targets (ad spend as a percentage of revenue), not click or lead volume
• Stay ahead of the game on compliance and platform changes and opportunities and adjust our setup before it becomes a liability
• Work inside our offline-conversion stack (GCLID, Enhanced Conversions, patient-showed signals) to feed the platforms real outcomes
• Partner with analytics and ops to keep attribution honest across every market

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed