Senior paid marketing manager
About The Position
WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. This position reports to the director of lifecycle marketing.
Requirements
- 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
- Experience using AI to personalize or scale marketing programs
- Strong understanding of enterprise sales cycles and how paid media supports them
- Experience working cross-functionally with marketing, sales, and product teams
- Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
- Strong analytical skills — you turn campaign data into budget and targeting decisions
- Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results
Responsibilities
- Build and manage paid marketing programs across social, search, and display channels
- Use AI tools to personalize campaigns and scale them efficiently
- Develop and execute account-based marketing strategies that target enterprise accounts
- Partner with sales to support long enterprise sales cycles
- Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
- Set up and optimize targeting, bidding, and budget allocation
- Analyze campaign performance and report on ROI, pipeline, and revenue impact
- Manage agency and vendor relationships
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual work-life stipends for: Wellness stipend for gym, massage/chiropractor, personal training, etc.
- Learning and development stipend
- Company-wide off-sites and team off-sites
- Competitive compensation, company stock options and 401k
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
