Senior Outreach Specialist

Element Care•Lynn, MA

About The Position

The Senior Outreach Specialist is a strategic, results-driven representative responsible for increasing referrals and enrollment to Element Care’s PACE program. The role builds, nurtures, and expands relationships with high-value referral sources, including healthcare providers, housing organizations, adult day health centers, and community-based organizations. The primary goal is to generate qualified referrals of older adults who may benefit from Element Care’s services.

Requirements

3–5 years of outreach, sales, or business development experience in healthcare or elder services.
Proven success generating qualified leads or referrals in a target-driven role.
Ability to adapt communication style to different customer preferences and ensure understanding and satisfaction.
Excellent interpersonal and communication skills; supportive of colleagues and able to foster trust and effective teamwork.
Strong business acumen, strategic prospecting, active listening, relationship-building, networking, time management, and organizational skills.
Working knowledge of Medicare, Medicaid, PACE, and elder care services.
High proficiency with Microsoft Office and CRM systems.
Reliable transportation and ability to transport marketing materials.
Ability to lift up to 25 lbs for event materials and outreach supplies.

Nice To Haves

Bachelor’s degree preferred; relevant work experience may be considered in lieu of a degree.
Familiarity with underserved and multicultural populations.
Proficiency in Salesforce preferred.
COVID vaccination preferred.
Spanish preferred.

Responsibilities

Develop and implement an annual business plan with strategies and activities to achieve outreach, event, inquiry, referral, and enrollment goals for targeted accounts and territories.
Build trusting relationships with spiritual and community leaders in multicultural populations to strengthen community connections and generate referrals of eligible individuals.
Help organize and promote Element Care events, including galas, open houses, partnership events, and other events.
Establish and maintain relationships with community stakeholders, including local businesses, government agencies, nonprofit organizations, and individuals.
Participate in and lead outreach events, such as senior fairs, community meetings, cultural events, and in-service presentations tailored to target populations.
Present Element Care’s value proposition and services to potential participants, caregivers, community leaders, and professionals.
Collaborate with the Enrollment and Information & Referral teams to support a smooth handoff and convert inquiries into enrollments.
Maintain accurate and timely documentation of outreach and referral activity in Salesforce CRM.
Attend events during evenings and weekends as needed.
Perform other duties as assigned.