Senior Outbound Program Manager

Tebra

33d•Remote

About The Position

As our Senior Outbound Program Manager, you will serve as a strategic architect behind our outbound sales motion. Your primary mission is to help our sales team develop a high-performing outbound engine by identifying "where to play" and "how to win". This is an individual contributor role for a data-driven strategist who can look at a massive database of prospects and carve it into actionable, bite-sized segments for our reps. You won't just be handing off campaigns; you’ll be on the ground with Sales, listening to what’s working, and providing the structured plays and entry points they need to build their pipeline.

Requirements

5-7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high-velocity SaaS environment.
Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior.
A track record of taking complex market data and turning it into simple, actionable instructions for sales teams.
Expertise in direct-response or conversion-based copywriting, with a proven portfolio of sales sequences, cold-call scripts, or LinkedIn outreach that has demonstrably increased pipeline generation.
Experience working "on the ground" with Sales teams to build trust and drive the adoption of new programs.
Comfortable working with common sales tools (e.g., Salesforce, Clay, Outreach/Salesloft) and an interest in how AI can streamline prospecting.

Responsibilities

Analyze our ICP database to identify and carve out high-potential audience segments and build actionable audience-specific personas, ensuring a constant stream of targeted, high-quality prospects for the sales team.
Develop simple, "bite-sized" outbound plays—including entry points and pain-point conversations—that allow reps to easily adopt and execute high-impact outreach strategies.
Attend regular sales meetings and engage with the sales team to identify which specialties, regions, or messages are resonating, then rapidly turn those real-time insights into repeatable wins.
Architect all outbound copy across multiple modalities—including email, call scripts, direct mail, and in-person events—translating complex value into punchy, direct-response messaging. Build and optimize multi-channel sequences that spark curiosity and maximize meeting-set rates through continuous A/B testing.
Collaborate with the Growth Operations team to leverage enriched data and ensure our technology infrastructure and database are organized for effective, high-velocity prospecting, as well as with Demand Generation leaders to share best practices, minimize audience overlap, and support a holistic prospect experience.
Monitor the success of various segments and plays, providing the data-driven "win/loss" insights needed to understand where to double down and how to refine future strategies.