Senior Officer, Marketing (Digital Focus)

Hong Kong Science and Technology Parks Corporation • Island, KY

8d

About The Position

Digital Platforms Management and Content Updates

Manage the day-to-day maintenance and ongoing development of the digital platforms, namely Corp Site, Mobile App and Digital Screens in the Park;
Accountable for the content management system, information architecture and content updates of digital platforms;
Implement on-site SEO, including keyword research, and metadata management, to enhance website search performance;
Analyse website and other digital performance using marketing tools such as Google analytics, Google Search Console, Google Lighthouse etc. and provide insights to drive continuous improvement;
Participate in User Acceptance Testing (UAT) process for new features and bug fixes, ensuring all digital deliverables meet quality and usability standards before launch.

Project Co-ordination

Working with the internal stakeholders and external vendors to ensure timely delivery of enhancements to the digital platforms;
Coordinate with external vendors, UIUX team and content marketing team for website design, content creation and digital asset adaptation; 
Support marketing campaign planning, tracking, and reporting for digital initiatives to maintain backlogs and documentation; 
Assist in the annual budget planning and tracking, and procurement processes

Others

Perform other duties as assigned by supervisor.

Requirements

• A Bachelor’s degree preferably in Marketing, Information Technology, Business Administration or related disciplines
• Minimum of 3 years’ hands-on experience preferably in digital project management for web or mobile applications
• Strong technical aptitude with experience in Content Management System (Sitecore is preferred); familiarity with AI is an advantage
• Knowledge of HTML & web tracking tools is desirable
• Keen interest in latest digital trends and technologies
• Highly organised, attention to detail, and strong execution skills
• Proficient in Microsoft Offices, such as Word, Excel, PowerPoint, and Chinese Word Processing etc.
• Good command in both written and spoken English and Chinese.

Responsibilities

• Manage the day-to-day maintenance and ongoing development of the digital platforms, namely Corp Site, Mobile App and Digital Screens in the Park
• Accountable for the content management system, information architecture and content updates of digital platforms
• Implement on-site SEO, including keyword research, and metadata management, to enhance website search performance
• Analyse website and other digital performance using marketing tools such as Google analytics, Google Search Console, Google Lighthouse etc. and provide insights to drive continuous improvement
• Participate in User Acceptance Testing (UAT) process for new features and bug fixes, ensuring all digital deliverables meet quality and usability standards before launch
• Working with the internal stakeholders and external vendors to ensure timely delivery of enhancements to the digital platforms
• Coordinate with external vendors, UIUX team and content marketing team for website design, content creation and digital asset adaptation
• Support marketing campaign planning, tracking, and reporting for digital initiatives to maintain backlogs and documentation
• Assist in the annual budget planning and tracking, and procurement processes
• Perform other duties as assigned by supervisor.

Benefits

• Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
• 5-day work week, attractive annual leave and additional special leave
• Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
• Professional training and career advancement opportunities
• Accessible to various bus service with network across different locations in HK

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level